Torque Communications adds new wins to its kitty

The PR firm recently won the Myntra account following a multi-agency pitch. Other wins include Tubacex and Nasscom Foundation

May 5, 2015:

Torque Communications has started the year with new assignments and clients across cities. Recently, the public relations agency won the Myntra account following a multi-agency pitch. With Myntra's focus on breaking barriers for customers and opening up new horizons in the m-commerce world, Torque will bring its experience of working across brands and categories to shape a new generation of PR.

Earlier, in the first quarter, Torque won assignments for Spanish steel company Tubacex and Nasscom Foundation.

Supriyo Gupta, CEO, Torque Communications, remarked, “We see two large qualitative shifts that benefits Torque. One, companies are increasingly looking at communicating stories irrespective of the medium – so our grasp of how news and stories are flowing today are making a difference. Second, there is increasing focus on quality of thinking and execution.”

He further said, “We see leaders in their fields getting ready to jump from the conventional bandwagon to the realisation that digital consumption makes geographic specificity irrelevant. It doesn't matter if you are in Koppal or Kolkata, consumers are participating in a common marketplace and reputations of companies and brands matter as much in Delhi as in Dehri on Sone. The unified view of the brand is changing communication thinking and this will get accelerated over time as mobile internet consumption matches mobile commerce spends.”

Media contact:

Gayatri Bhadran

Torque Communications

Mobile: +91 9167237009

Email: gayatri@torquemail.com

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