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House of Anita Dongre appoints Minakshi Achan as CCO – Brand

Achan joins House of Anita Dongre from Salt Brand Solutions, the holistic brand communications agency which she co-founded in 2011

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House of Anita Dongre appoints Minakshi Achan as CCO – Brand

House of Anita Dongre appoints Minakshi Achan as CCO – Brand

Achan joins House of Anita Dongre from Salt Brand Solutions, the holistic brand communications agency which she co-founded in 2011

BestMediaInfo Bureau | Mumbai | May 27, 2015

Minakshi-Achan Minakshi Achan

House of Anita Dongre (HAD) has brought on board Minakshi Achan as Chief Creative Officer – Brand. She joins HAD from Salt Brand Solutions, the holistic brand communications agency which she co-founded in 2011.

Prior to Salt, Achan was Chief Creative Officer at Rediffusion Y&R and was with the organisation for 11 years, where she led the creative for brands like Airtel, Tata Group, LG, Eveready, Titan, McDowell's, Kingfisher, and ITC, among others. She has over 23 years of industry experience.

Commenting on the appointment, Anita Dongre, Chief Creative Officer, HAD, said, “As an organisation, we have been growing at an incredible momentum and are delighted to have her on board. Minakshi is just the right person to steer the company and our set of brands in the right creative direction. Her passion, invaluable experience, understanding and appreciation of our brands were what drew us to her. We look forward to taking our brands to greater heights under hew stewardship.”

On joining HAD, Achan said, “I am elated with the opportunity to be part of the fashion retail revolution in this country. The strong brands in our portfolio have just the canvas I am seeking to create transformational work. I look forward to focussing on my favourite category, fashion, and help steer and scale the brands to their infinite potential.”

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