Havas Worldwide wins DS Group pan masala brand

The agency will handle the integrated communications for the group's pan masala brand, Tansen

BestMediaInfo Bureau | Delhi | May 18, 2015

DS Group, a rapidly growing multi-diversified conglomerate, recently appointed Havas Worldwide as its integrated communications partner for its pan masala brand, Tansen. The business will be handled out of the agency's Gurgaon office.

Tansen 'Supreme', a unique saffron-blended Pan Masala, is a popular brand amongst aficionados. The brand has recently launched a sub-brand, Tansen Blues, that caters to the semi-premium segment of the pan masala market. At present, the brand is available in Madhya Pradesh and will soon be made available in other states.

Confirming the appointment, Rajeev Jain, Associate VP (Marketing) in charge of Tobacco, Mouth Freshener and Confectionery division of DS Group, said, "We liked the quality of their creative thinking. It is evident from the nature of their ideas that Havas Worldwide is a new-age agency. Tansen is a crucial brand for us and we are happy to have found just the right partner for it."

Nirmalya Sen

Nirmalya Sen, CEO of Havas Worldwide India, said, “The DS Group has grown in leaps and bounds in the last decade on the back of a culture of innovation and an unwavering commitment to quality. And we aren't just delighted, but proud to partner this Indian powerhouse. Rajnigandha is a class act to follow and our challenge will be to help the DS Group create another market leader, this time in the mass end of the market."

The DS Group, with a turnover of more than Rs 6,500 crore, has a strong presence in high growth sectors such as F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro Forestry, Rubber Thread and Infrastructure. The group has strengthened its presence in the F&B category by entering into Dairy and Confectionary segments.

Havas Worldwide India is an integrated communications company with digital at its heart. In India, its clients include Reckitt Benckiser, Microsoft, Uninor, Sanofi, HDFC Bank, Sony Six, Indiatimes, Del Monte, BPCL, etc. Recently, Havas Worldwide India became the first Indian agency to win a Grand Effie at the Asia Pacific Effies.

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