CNN-IBN revamps its morning prime time

The channel is sprucing up its morning line-up with two new shows – '8 AM Express' and 'The Morning News' – which will go on air on May 11

BestMediaInfo Bureau | Delhi | May 8, 2015

CNN-IBN is all set to revamp its morning prime time band, 8 am to 10 am, with the launch of two new shows – '8 AM Express' and 'The Morning News' – from May 11, 2015. These shows will have a dedicated team of anchors comprising Neha Poonia, Pallavi Basu, Kajori Sen and Parikshit Luthra.

'8 AM Express' will provide viewers news in a short and snappy format. This show will cover news from all spheres like national, international, sports, business, entertainment, along with key headlines from newspapers and end with a segment on viral videos/ Internet trendsetters. 'The Morning News' will lay more stress on some of the key developing stories of the day. The show will also feature special packages, CNN-IBN campaigns along with viewer call-ins depending upon topics that could be potential day-drivers.

Talking about the revamp, Umesh Upadhyay, President - News, Network18, said, “We have always taken the lead in bringing to our viewers new and fresh content and formats. We believe that the new shows that CNN-IBN is launching will redefine the morning prime time in the English News category.”

Radhakrishnan Nair

Commenting on the new shows, Radhakrishnan Nair, Managing Editor, CNN-IBN, said, “We believe that the morning prime time is very crucial from a viewers' point of view and the new line-up aims to help our viewers understand the day's scenario better.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com