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Razorfish appoints Divya Uttam as Director Strategy

She joins Razorfish from Cheil Worldwide and will strengthen the brand and digital strategy team of the agency

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Razorfish appoints Divya Uttam as Director Strategy

Razorfish appoints Divya Uttam as Director Strategy

She joins Razorfish from Cheil Worldwide and will strengthen the brand and digital strategy team of the agency

BestMediaInfo Bureau | Delhi | April 2, 2015

Divya Uttam Divya Uttam

Razorfish has announced today the appointment of yet another senior team member, Divya Uttam, as Director Strategy. She has a stellar track record of over nine years transforming and building brands in B2C, B2B and government enterprises. She joins Razorfish from Cheil Worldwide.

Uttam has driven digital transformation journeys for Samsung, Dettol, Jaquar, Aviva, Nicorette, 7UP, DHL, Johnson's Baby, Wrigley, Dell, Nissan, Volkswagen, Delhi Dare Devils and RCB amongst others.

A recent campaign that she worked on for Dettol for Global Hand Wash Day was executed in 32 countries and recognized as the best campaign 2014 across Reckitt brands by CDO (Reckitt Global Mktg HQ). She has won five awards (Spikes and DMAi) in her previous stint.

Uttam said, “Nothing excites me more than decoding the complex digital world for clients, helping the brands to acquire new fans, engaging the existing users innovatively and enabling advocates to spread word of mouth. The opportunity to be part of Razorfish India's thought leadership team is very exciting. And to be part of one of the most prestigious and innovative global networks a privilege.”

Uttam also help brands design, build and use web tools and technology in an approachable and accessible way to provide innovative experiences to their consumers.

Gaurav Pathak Gaurav Pathak

Gaurav Pathak, COO of Razorfish India, said, “Divya's incredible blend of a probing and intuitive approach is what we want to bring as an important dimension to our digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings.”

Charulata Ravi Kumar Charulata Ravi Kumar

Charulata Ravi Kumar, CEO, Razorfish India, added, “In today's digital world, increasing discovery, generating conversations and driving advocacy are all clichéd and given. What we look for in addition is a curious mind and fire in the belly. And, of course, clients who have the appetite for it to take their brands to the next level of this matrix.”

Razorfish India has a team of over 500 (Strategy, Technology, Creative & Media) across Gurgaon, Mumbai and Bangalore.

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