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Nike Golf film showcases the ripple effect of inspiration

Created in partnership with Wieden + Kennedy, the 'Ripple' film features Rory McIlroy and his idol Tiger Woods to tell the story of how extraordinary athletes serve as idols to the next generation

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Nike Golf film showcases the ripple effect of inspiration

Nike Golf film showcases the ripple effect of inspiration

Created in partnership with Wieden + Kennedy, the 'Ripple' film features Rory McIlroy and his idol Tiger Woods to tell the story of how extraordinary athletes serve as idols to the next generation

BestMediaInfo Bureau | Delhi | April 24, 2015

Nike-Golf Click on the image to watch the TVC.

Extraordinary athletes serve as idols to the next generation. Their greatness inspires, and in turn, the inspired become role models themselves. Tiger Woods idolised Jack Nicklaus. Rory McIlroy looked up to Tiger Woods. And now, Woods and McIlroy compete side by side as they fuel the dreams of sport's future greats. It's a ripple effect.

In that vein, Nike Golf has created a new film, 'Ripple', that captures the powerful influence of Woods on a young McIlroy. Ripple is a story of relentless pursuit by two remarkable athletes, Woods and McIlroy, and their respective paths to greatness.

Created in partnership with Wieden + Kennedy, the film has two versions – a one-and two-minute spot airing on ESPN and The Golf Channel. The film has been directed by Steve Rogers of Wieden + Kennedy, while the music feature is 'Nuvole Bianche' by Ludovico Einaudi.

The film follows the inspirational journey of McIlroy growing up, captivated by Woods's awe-inspiring performances. The film shows McIlroy dreaming of one day competing against Woods – symbolic of the dream held by many young golfers around the world.

“As a kid, I looked up to Tiger,” said McIlroy, who hit a 40-yard drive at the age of just two. “When I first saw him on TV, I remember being completely enamoured by the energy he brought to the sport. His will to win. His determination. His fight.”

“I've been in that same situation,” said Woods. “Growing up, Jack was my idol. My first recollection of The Masters was 1986, when Jack won. I remember him making a putt at 17 and lifting that putter up. Fourteen years later at the 2000 PGA Championship, I got to play with and against him – someone I looked up to.”

The film begins with a re-enactment of a young McIlroy intensely watching Woods win his first US Amateur Championship on TV in 1994. A few years later, still from his hometown in Holywood, Northern Ireland, McIlroy witnessed Woods' electrifying performance of winning his first Masters title by an astounding 12 shots. As the film progresses, we see McIlroy emulating Woods's work ethic, perfecting his game in the rain, working on his putting stroke on a putting green at his house (filmed at his actual childhood home), with his mother Rosie and father Gerry supporting him all the way.

The film culminates with the two professionals competing against each other, walking side by side down the fairway – inspiration for who's next.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Info@bestmediainfo.com

Info@BestMediaInfo.com

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