IAA and Effie Worldwide form multi-year pact around Global Effie Awards

The alliance will provide an opportunity for the Global Effie Awards ceremony to reside permanently on the IAA's annual event calendar

BestMediaInfo Bureau | Delhi | April 23, 2015

The International Advertising Association (IAA) and Effie Worldwide have announced a multi-year strategic alliance surrounding the Global Effie Award competition. Leveraging the global reach of both the organisations, the alliance will provide an opportunity for the Global Effie Awards ceremony to reside permanently on the IAA's annual event calendar.

The first ceremony, where the 2015 Global Effie Award winners will be announced, will take place in London on May 18 at a gala dinner, following the 2015 IAA Leadership Forum – What's Coming Next? at the InterContinental Park Lane.

Faris Abouhamad, IAA Chairman and World President, commented, “We are delighted to announce this new partnership with the Effies, increasingly recognised by the global ad industry as a must-win award recognition in a world where creativity is admired, but effectiveness delivers the bottom line. The IAA is already a proud Effie partner with our Chapters in Austria, Hungary and Romania, and we are looking forward to developing this great alliance and initiative.”

Introduced by Effie Worldwide in 2006, the Global Effie Awards honour the most effective marketing communications efforts that have run in four or more countries worldwide on two or more continents.

The 2015 Global Effie Awards Call for Entry opened in September 2014 and judging was held in February and March on four continents. The final jury gathered in New York on March 23 to select the 2015 winners.

Neal Davies, President and CEO, Effie Worldwide, said, “This is the 10th year of the Global Effies and we are very much looking forward to celebrating in London on May 18. There are great synergies in our shared global footprints, so partnering with the IAA on our flagship Global competition was a no-brainer given our similar reach and objectives. We have a successful and longstanding relationship with the IAA in many countries and the prospect of additional partnerships is to be announced in due course.”

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