Amazon underscores the power of choices
Created by Orchard Advertising, part of The Leo Group, the film highlights the range of product offering of the e-commerce website
BestMediaInfo Bureau | Mumbai | April 8, 2015
Amazon India has launched a new campaign highlighting its product offering of more than two crore products online. Orchad Advertising, part of The Leo Group, has looked at the insight of 'Aur Dikhao' or 'show me more' by stating that the real fun of shopping is in choosing.
The film depicts various insights and instances in a humourous manner, where consumers demand more options by chanting, “Aur Dikhao, Aur Dikhao”.
Commenting on the thought behind the film, Manish Kalra, Director, Integrated Marketing, Amazon India, said, “Offering customers a wide choice and a destination where they can find, discover and buy anything that they desire online has been one of our key strategic pillars. We have taken this as an inspiration and used it to show the unending selection of products that Amazon India has to offer through the new campaign. We believe that the term, 'Aur Dikhao', will resonate with shoppers in India who love to have more choice.”
RajDeepak Das, Chief Creative Officer, Leo Burnett, added here, “The 'Aur Dikhao' campaign portrays real life elements and re-emphasises that we Indian consumers love to review as many options before the final purchase decision. We have limited budgets, but we all want to see unlimited options. 'Aur Dikhao, Aur Dikhao' is the raw truth that has been portrayed. The characters are real; no perfect models or perfect homes. It's real and identifiable, the way Amazon India is. The campaign successfully establishes Amazon India as a brand that consumers would love to shop from.”
The film, which went live on April 1, will be supported by digital and other traditional mediums.
The TVC:
Credits:
Client: Amazon India
Manish Kalra (Director, Integrated Marketing, Amazon India), Sumit Jagadish Kapoor
Agency: Orchard Advertising CCO: RajDeepak Das
ECD: Neel Roy and Vinod Lal Heera Eshwer
Creative: Neel Roy, Vinod Lal Heera Eshwer, Abhijeet Kundu, Prakash Katariya, Amitabh Bhattacharya
Planning Team: Neha H Contractor (VP and Branch Head, Orchard Bangalore), Abhijeet Shetty
Account Management: Morarji Anand and Praveen Potti
Production House: Red Ice Films
Director: Shimit Amin
Music: Ram Sampath