Zee Café to air entire Season 3 of 'House of Cards' in two days

This concept adapted by Zee Café is part of a new programming innovation that will showcase latest new shows in a marathon format

BestMediaInfo Bureau | Delhi | March 10, 2015

'House of Cards' is returning on Zee Café. The channel will be airing all 13 episodes of the latest season (Season 3) of the American political drama, on March 28 and 29 from 5 pm onwards.

This is the first time ever that an English GEC is telecasting all the episodes of the latest season at one go – a strategic move to address the Indian viewers' desire to binge watch several episodes instead of having to wait a week to see another installment.

This concept adapted by Zee Café is part of a new programming innovation that will showcase latest new shows in a marathon format. 'House of Cards' is the maiden show in this offering, with several more shows lined up for the upcoming year.

Sharlton Menezes

Speaking on the concept, Sharlton Menezes, Head – Content & Marketing, Zee Café, commented, “'House of Cards' already ranks among the most influential series in television history. The marathon of Season 3 on Zee Café is sure to give the channel the viewership clout and further transform how the audience watches and defines 'television'. With this, we aim to leverage this insight by adding value to an Indian viewer's individual experience.”

The proposition for 'House of Cards' Season 3 marathon is #GearUp, which will be integrated in all of Zee Café's communication across platforms – on-air and digital, thus focusing on the idea to highlight the ingenuity of this programming format, which has been derived from the viewer insight that people hate waiting for episodes of their favourite shows on a weekly basis.

'House of Cards' Seasons 1 and 2 on Zee Cafe had received tremendous response from the Indian viewers.

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