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Sony Aath to give a Bengali flavour to Pepsi IPL 2015

Backed by past success, Bangla entertainment channel is rolling out the language feed to further bolster consumption amongst viewers in West Bengal

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Sony Aath to give a Bengali flavour to Pepsi IPL 2015

Sony Aath to give a Bengali flavour to Pepsi IPL 2015

Backed by past success, Bangla entertainment channel is rolling out the language feed to further bolster consumption amongst viewers in West Bengal

BestMediaInfo Bureau | Mumbai | March 31, 2015

Sony-Aath-Pepsi-IPL-2015

Bangla entertainment channel Sony Aath will for the first time offer Bengali language feed for the Pepsi IPL tournament. This will be the first ever broadcast of the Pepsi IPL on the channel and will also be the first such exercise by the MSM group to do a Bengali feed of the tournament. Sony Aath will cover the opening ceremony and all 60 matches of the 8th edition of Pepsi IPL.

N P Singh N P Singh

NP Singh, Chief Executive Officer, Multi Screen Media, said, “West Bengal has always been one of the key markets for Pepsi IPL. We believe that by offering the world's largest cricketing spectacle in one of the most popular and widely spoken languages in the country will help enthral the viewers. It will create a holistic viewing experience unlike anything else seen before on the channel. Given the tournament's aggressive growth and ability to connect with millions on a national scale, this year we are positioning the event as 'India Ka Tyohaar', which establishes the event as an annual sporting and entertainment festival.”

Speaking on this initiative, Tushar Shah, Senior Vice-President, Multi Screen Media, who also manages the operations of Sony Aath, said, “With an aim to provide the most premium content to our viewers in West Bengal, we are offering a whole new experience of consuming the largest cricketing extravaganza in their favourite language. We believe this initiative will not only help further expand the popularity of the nation's most beloved cricketing tournament, but also augment a larger fan base for the channel.”

As a prelude to the event, the channel will run the 'India Ka Tyohaar' marketing campaign till the tournament kick-starts on April 8, 2015. The campaign aims to connect hearts and lives, creating a national euphoria and strengthening emotional affinity towards the sport. The 'India Ka Tyohaar' campaign invites people to dissolve differences and join in the revelry, which is communicated through a heart-shaped mnemonic that exudes the 'spirit of togetherness'.

The tournament will feature a total of 60 matches, including the live telecast of the opening ceremony on April 7, the home and away matches between the franchises, the qualifying playoffs and the finals. The knockout stage will be held from May 19 to May 22 and conclude with the final match on May 24.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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