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MindShift Interactive wins digital mandate of Nirav Modi

A multi-agency pitch process for the jewellery brand was held before awarding the digital duties

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MindShift Interactive wins digital mandate of Nirav Modi

MindShift Interactive wins digital mandate of Nirav Modi

A multi-agency pitch process for the jewellery brand was held before awarding the digital duties

BestMediaInfo Bureau | Mumbai | March 16, 2015

mindshift-nirav

MindShift Interactive has bagged the digital rights of jewellery brand, NiravModi, following a multi-agency pitch. Through its digital marketing activities, the brand seeks to shift mindsets on being more approachable to consumers and driving them to their boutiques, whilst consistently engaging with them on social media.

Zafar Rais Zafar Rais

On the win, Zafar Rais, Chief Executive Officer, MindShift Interactive, said, “Social media empowers us to engage with the right audiences in a sustained manner, constantly engaging and increasing influence, and we intend on leveraging our insights into the luxury market to gain the right kind of awareness for the store launch and the varied offerings of Nirav Modi.”

The work engagements for the brand begins with the announcement of the new store launch at Mumbai in March 2015, followed by the social media promotions on the digital platforms, with key focus on social media and digital advertising to increase consumer adoption.

Info@bestmediainfo.com

Info@BestMediaInfo.com

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