DDB MudraMax Media bags media mandate of Athena Life Sciences

DDB MudraMax Media is the brand's first ever media agency. The maiden campaign will focus on building awareness for anti-dandruff lotion, D'Free

BestMediaInfo Bureau | Mumbai | March 3, 2015

Athena Life Sciences, a start-up in the space of cosmoceutical and therapeutic beauty treatment, founded in 2014 has appointed DDB MudraMax Media as its media agency. The agency will be responsible for all media activities, including planning, buying and implementation.

Athena Life Sciences is a relatively new organisation and DDB MudraMax Media is the brand's first ever media agency. For their maiden campaign, the company will focus on building awareness for D'Free, an overnight anti-dandruff lotion.

Prabhu Karthikeyan

On appointing DDB MudraMax Media, Prabhu Karthikeyan, CEO & MD, Athena Life Sciences, said, “Start-up dynamics are so different from established businesses – budget constraints, faster changes, narrow focus, and so much more. DDB MudraMax Media gave us the comfort of a large planning and buying house, strong FMCG/ consumer mindset, and yet brought in the kind of attention, collaborative thinking that a start-up deserves.”

Navin Kathuria

Navin Kathuria, Associate Vice-President, DDB MudraMax Media, added here, “It is an interesting assignment to deploy our consumer planning and holistic implementation skills, with ideas at the centre of the consumer engagement. We are very delighted to partner with Athena Life Sciences in their journey towards building a cutting edge consumer products business.”

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