Stanchart names Regional Head – Brand 

Lakshmi Goyal moves from HSBC India and has been designated as Regional Head, Brand & Marketing, South Asia

BestMediaInfo Bureau | Mumbai | February 12, 2015

Standard Chartered Bank has appointed Lakshmi Goyal as Regional Head, Brand & Marketing, South Asia. She will oversee all brand and marketing initiatives for the bank and take overall responsibility for developing an integrated brand strategy across the South Asia region.

Goyal will report to Sanjeeb Chaudhuri, Group Head of Brand and Chief Marketing Officer at Standard Chartered Bank. Prior to joining Standard Chartered Bank, she was Head of Marketing at HSBC India.

Goyal will also spearhead a significant drive towards optimising Standard Chartered's brand recognition across digital and mobile channels, enabling the bank to better cater for customers who are increasingly living online. She will play a key role in supporting the global team to help deepen understanding of 'Here for good', the core brand promise of Standard Chartered.

Sanjeeb Chaudhuri

Chaudhuri said, "Lakshmi has a stellar track record and experience in understanding and handling a wide gamut of brand management and marketing initiatives. She will help drive a consistent Standard Chartered brand experience across our key South Asia franchise anchored on the Here for good promise."

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