Pix gears up for mega premiere of 'Amazing Spider-Man 2'

The movie is being promoted through an on-air contest, along with media platforms such as network channels, outside channel, print, outdoor and digital

BestMediaInfo Bureau | Mumbai | February 20, 2015

'The Amazing Spider-Man 2' will premiere exclusively on Sony Pix and Sony Pix HD on Sunday, March 1, 2015 at 1 pm, with repeat telecast at 9 pm the same day. In the second installment of 'The Amazing Spiderman', viewers can witness the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man, portrayed by actor Andrew Garfield, as he fights notorious villains like Rhino and Electro.

Saurabh Yagnik, EVP and Business Head, Sony Pix and AXN, said, “'The Amazing Spider-Man' was the No. 1 TV premiere of 2013 on Sony Pix, and with the return of the sequel, we are positive that the viewers will be thrilled and excited to catch the biggest film of last year on our channel. We are also looking forward to enticing the audience by giving them a golden opportunity to experience the superhero tactics of Spiderman with an on-air contest, where the lucky winner will get a chance to win a trip to New York.”

Saurabh Yagnik

“We still believe in three basics for this channel – invest in content, build perception, and innovate to break clutter. That is the reason we have also arranged great promotional activities along with the movie premiere. The marketing campaign is built around the premise that this is Spider-Man's biggest battle ever. We are using our channel, network channel, outside channel, print, bus panel, outdoor and digital,” he added.

The channel will also be launching an interactive contest, titled 'Amazing Spidey Experience', where the winner will get a chance to head to a superhero training academy In New York. All one needs to do it dial 096939-96939 and register themselves. There will also be personalised message by Emma Stone and the director of the movie, Marc Webb, to all the viewers of India to watch the premiere of 'The Amazing Spider-Man 2' on Sony Pix. The aim of all this is to bring the viewers close to the channel, spread awareness that the new movie is coming and provide trivia that has never been heard before.

An array of sponsors has been roped in for the movie's premiere, which includes presenting sponsor Engage Cologne Spray, powered by sponsor Ford, Cartrade.com and BMW. Associate sponsors include Diu Tourism, Kotak Mahindra Bank, Raymonds Made to Measure, Meru Cabs, Lenevo, and Hungama.com, among others.

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