Limca Book of Records declares Global Advertisers' Bandra hoarding as India's largest

Measuring 140 x 120 sq ft and covering an area of 16,800 sq ft, the front-lit hoarding overlooks the Western Express Highway, the Bandra Kala Nagar Junction and other vantage points

BestMediaInfo Bureau | Mumbai | February 26, 2015

The latest edition of the Limca Book of Records officially recognises a hoarding owned by Global Advertisers in Bandra as India's largest. The hoarding measures 140 x 120 sq ft, covering an area of 16,800 sq ft.

The front-lit hoarding overlooks the Western Express Highway, the Bandra Kala Nagar Junction and other important vantage points. Visible from a 3 km distance, the hoarding was erected by Global Advertisers on January 24, 2014.

Sanjeev Gupta

Reacting to the recognition, Sanjeev Gupta, MD, Global Advertisers, said, “I have my guru Mamtamai Shri Radhe Guru Maa, my team of media planners, buyers, my field staff and last but not the least, my clients, who continue to be a part of this wonderful journey. This is a moment of shared happiness, and I am truly grateful to everyone who made this possible.”

For the record, Global is 500 billboards strong at the most premium outdoor sites in Mumbai, and has completed 17,000 campaigns, 12,000 product launches, 15,000 event sponsorships and 3,500 in-film brandings. The OOH company offers 360-degree media planning and buying services. Global incorporates rotation plans, in-film branding, brands sponsorships, equity deals, barter and easy payment options into its customised offerings for clients across sectors such as automobile, banking, real estate, IPOs, entertainment, fashion and FMCG.

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