IAA Debates on the need of reinventing agencies

Industry captains Sam Balsara, Ashish Bhasin, Sameer Satpathy and Shireesh Joshi to be engaged in a lively debate

BestMediaInfo Bureau | Mumbai | February 10, 2014

In what promises to be a very engaging evening, the India Chapter of the International Advertising Association has announced the theme and speakers for its next debate.

The topic of the discussion at the second of the new season of IAA Debates, presented by the Dainik Bhaskar group is: Agencies are not rapidly reinventing themselves to stay relevant to changing Advertiser needs. It will be held on Monday, February 16, 2015 at Blue Frog, Lower Parel, Mumbai, 6.30pm onwards, which will followed by cocktails and dinner.

Speaking for the motion (that is Agencies are not reinventing themselves") are Ashish Bhasin (of Dentsu Aegis) and Sameer Satpathy (of Marico)

Speaking against the motion (that is "Agencies are reinventing themselves") are Sam Balsara (of Madison) and Shireesh Joshi (of Godrej)

The debate will be moderated by Anant Rangaswami, ?Editor (CNBC - Storyboard).

Srinivasan K Swamy

Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, IAA Asia Pacific, said, “I am delighted to see some of the leading lights of Indian industry raise the stature of the IAA Debates even higher. The topic chosen has been in the minds of industry professionals and IAA decided to debate this in the open. I am sure many in the industry will be there to witness this.”

Pradeep Dwivedi

Pradeep Dwivedi, Chief - Marketing & Corporate Sales Officer, D B Corp Ltd. added, “At Dainik Bhaskar Group, we are delighted to partner with IAA in furthering the spirit of discovery and engagement with-in all the stakeholders in our industry. The Indian economy is on the cusp of a significant growth curve and the innovation in our ideas will determine our success as marketing & advertising thought leaders, and hence the need to have serious introspection on our need to reinvent at a rapid pace. We are hopeful that our earnest attempt at being a harbinger of this change will be received very well.”

The IAA Debates hosted so far have been in Mumbai, Goa, Delhi, Bengaluru, Hyderabad and Chennai. The Debates have featured senior advertising, media and marketing professionals such as Prasoon Joshi, VikramSakhuja, Lloyd Mathias, Josy Paul, Pratap Bose, Deepika Warrier, Anupriya Acharya, Arun Anant, Arunabh Das Sharma, Partha Sinha, Monica Tata, Vikram Chandra, PunithaArumugam, Mahesh Murthy, Virginia Sharma, Ashok Lalla and ZerinRahman, Sadashiv Nayak, Atul Phadnis, Ronita Mitra, and Amitabh Pande amongst others speaking for and against the motion.

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