ColourCraft Studio wins creative & digital mandates for Girnar

The main aim of the tea brand is to reach out to the youth, who have a plethora of taste and choices and demands constant product innovation

BestMediaInfo Bureau | Mumbai | February 19, 2015

Girnar Food & Beverages has appointed Mumbai-based ColourCraft Studio (CCS) as the creative and the digital agency for the company.

Commenting on the win, Aditi Gandhi, Partner and & Co-founder of ColourCraft Studio, said, “We are delighted to receive this mandate from one of India's finest companies. It is going be an exciting challenge to position Girnar's offerings as a youth product while maintaining the stronghold it has with the more traditional customer base. We are confident that our 360 degree marketing strategy will strike the right chord with both the target groups.”

Speaking of the strategy behind the campaign, Sachin Bhansali, Director, Girnar Food & Beverages, said, “Girnar wants to reach out more to the youth, who have a plethora of tastes and choices, and demand constant product innovation – all of which fits extremely well with Girnar's DNA. We have been working with CCS for the last four months to establish a strategy to attract that target segment while maintaining our ties with our current TG.”

Girnar offers a range of high quality black and green teas with a variety of flavours and infusions available through supermarkets, stores and online portal.

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