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Bloomberg TV India appoints Alok Nair as EVP

Nair moves from Network 18, where his last role was that of National Revenue Head for CNBC TV18 and CNBC Prime HD

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Alok Nair calls it a day at Bloomberg TV India

Bloomberg TV India appoints Alok Nair as EVP 

Nair moves from Network 18, where his last role was that of National Revenue Head for CNBC TV18 and CNBC Prime HD

BestMediaInfo Bureau | Mumbai | February 6, 2015

Alok Nair Alok Nair

Bloomberg TV India has appointed Alok Nair as Executive Vice-president. His job mandate includes responsibility for P&L, business strategy, marketing, content, distribution and overall growth strategy of the channel. He will be working with the board of Business Broadcast News Ltd.

Nair moves from Network 18, where his last role was as National Revenue Head for CNBC TV18 and CNBC Prime HD. He had joined Network 18 in 2003 as a Senior Executive.

Nair said, "I am really excited with this opportunity at Bloomberg TV India, the country's most influential news organization. The channel is poised to take giant leaps towards success. In the near future the market can expect some path-breaking opportunities and impact. I am confident that I will be able to tackle the complex challenges. The rapidly changing business news environment and immense potential of the market will definitely contribute to the growth and success of the company. I look forward to the support & guidance of the board."

Nair comes with a rich experience in print, general news and business news domain. At Network 18, he was part of the initial team and has seen the network grow from one channel, CNBC TV 18, and one portal, www.moneycontrol.com, to one of the biggest integrated news networks. He was closely involved with building the 'Focus' brand solutions business, and was instrumental in creating path-breaking formats and properties across business and general news channels – CNBC TV18, CNBC AWAAZ,CNN IBN and IBN7. He eventually went on to head the Focus business across the News Network.

Lavneesh Gupta Lavneesh Gupta

Commenting on Nair's appointment, Lavneesh Gupta, COO, Bloomberg TV India, said, “Alok brings a unique blend of talent, experience and deep understanding of the news channel business and will surely add tremendous value to the group. I am confident that he will be a prodigious asset to the organization and will help us reach the next level through his keen understanding of the business. We endorse Alok's belief that there is serious value unlocking to be done in the business news space, and Bloomberg TV India, a part of the world's world's most influential news network, can surely lead the way. 2015 will be exciting with many disruptive and differentiated media products that will be offered by the channel. It will definitely ensure a higher impact for advertisers as well as viewers.”

Nair's key focus areas, apart from maintaining a strong P&L, would be to nurture a strong business team and significantly enhance sales revenue for FY2015-16. He will also focus on consumer and trade marketing, provide distribution inputs, and ramp up the channel's programming content.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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