APAC Effie Awards 2015: 26 Indian entries make the cut for metals

Among Indian agencies, Ogilvy & Mather leads the list with 15 nominations, followed by Lowe Lintas with six and McCann with three

BestMediaInfo Bureau | Mumbai | February 25, 2015

Finalists for the APAC Effie Awards 2015 have been announced. From India, 26 entries have made the finalist list comprising 92 entries from the region. The finalist results were out following two rigorous rounds of judging by a jury consisting of some 115 senior level advertising and marketing professionals from the region.

Dominating the list are entries from India (26), Australia (19) and New Zealand (15) with the greatest number of finalists. Ogilvy & Mather takes the lead as a network with 27 entries, followed by 18 entries from BBDO Worldwide and 8 from Lowe & Partners. Other agency networks which saw several entries on the list such as DDB Group, JWT, Hakuhodo, McCann Worldgroup, Saatchi & Saatchi, TBWA and Y&R.

Among Indian agencies, Ogilvy & Mather leads the list with 15 nominations. The agency's entries across categories for Google India (4), Mondelez India Foods (2), Star India (2), The Akanksha Foundation (2), Bharatiya Janata Party (1), Hindustan Unilever (1), MP Tourism (1), Philips (1) and Voltas (1) have been made it to this year's finalist list.

Lowe Lintas + Partners followed with six entries making the cut this year. All the nominated entries from the agency are for Unilever India products. The agency's entry titled 'From 'Dark' to Connectivity' earned four nominations, while 'Kissanpur: Real Connectivity' earned two.

McCann World Group has three entries in the finalist list for 2015. The entries have been submitted for Nestle, Coca-Cola and Happylife Welfare Org. Havas Worldwide's entry for Child Survival India and Grey Group's entry for Fiat India completed the Indian list at APAC Effie 2015.

The jury is led by the 2015 Awards Chairman, Jarek Ziebinski and four heads of jury: Chris Thomas of BBDO Asia and Proximity Worldwide, Lisa Ransom of McDonald's APMEA, Ross Jackson of Visa and Tomaz Mok of McCann Erickson China.

“The quality of this year's entries to APAC Effies certainly raised the standards of the competition. This is no doubt a true congregation of the best campaigns in the region. The entries that rose to the top have proven to deliver convincing and solid results, rooted in strategic creativity,” commented Awards Chairman, Jarek Ziebinski.

Winners will be announced at the Awards Gala which will be held at Four Seasons Hotel, Singapore on 10 April 2015.

Complete Finalists' list:

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