Advertising

Midas Awards reveals inaugural Brand Rankings Report

MasterCard, Absa, Citibank top the list of the most successful advertisers according to their achievements in the Midas Awards

BestMediaInfo Bureau

19 Jan 2015 11:47 IST

New Update

Midas Awards reveals inaugural Brand Rankings Report

MasterCard, Absa, Citibank top the list of the most successful advertisers according to their achievements in the Midas Awards

BestMediaInfo Bureau | Delhi | January 19, 2015

The Midas Awards World's Best Financial Advertising released the first-ever Midas Brand Report, a new yearly ranking of the most successful advertisers according to their achievements in the Midas Awards.

“Gutsy, effective, and creative financial service campaigns deserve a ton of credit, and so do the brands that greenlight them,” said Alisun Armstrong, executive director of Midas Awards. “They deserve to be recognized and awarded for their important creative contribution. The Midas Brand Report will celebrate the innovative advertisers that adapt and continue to elevate this evolving industry.”

The Midas Brand Rankings for the Financial Marketing & Advertising Industry:

Rank	Brand	Contributing Agencies	Points
1	MasterCard	McCann XBC; R/GA; FP7/DXB* (Part of McCann Worldgroup); MacLaren McCann	76
2	Absa	The Jupiter Drawing Room Johannesburg*; Base2	52
3	Citi	Publicis*	52
4	TD Bank	Diamond Integrated Marketing/Leo Burnett*; Tierney; Leo Burnett, Toronto	49
5	Sanlam	King James Capetown*	47
6	Akbank T.A.S	41? 29!*	39
7	Nedbank	Joe Public (Pty) LtD*	36
8	Emirates NBD	FP7/DXB* (Part of McCann Worldgroup); Liwa Advertising	33
9	First National Bank	DDB South Africa; Gloo	22
10	Synovus	Fitzgerald+Co*	17

*Also Featured on the 2014 Midas Report

The 2014 Midas Report: Creative rankings for the financial marketing & advertising industry

The following table ranks the highest scoring agencies with winning entries in the 2014 Midas Awards.

Rank	Company	City/Country	Points
1	King James Capetown^†	Capetown, South Africa	61
2	Publicis^†	New York, USA	52
3	The Jupiter Drawing Room Johannesburg^†	Johannesburg, South Africa	47
4	R/GA^†	New York, USA	45
5	41? 29!^†	Istanbul, Turkey	39
6	Diamond Integrated Marketing/Leo Burnett	Toronto, Canada	38
7	Joe Public (Pty) LtD	Johannesburg, South Africa	36
8*	FP7/DXB (Part of McCann Worldgroup)^†	Dubai, UAE	34
9*	McCann XBC	New York, USA	34
10	Fitzgerald + Co	Atlanta, USA	19

The Midas Brand Report determines the top 10 advertisers based on the same criteria used for the Midas Report, the annual ranking of the best financial advertising and marketing agencies:

King Midas Grand Award - 9 Points

Midas Award for Innovation – 7 Points

Gold Award - 6 Points

Silver Award - 4 Points

Finalist Certificate - 1 Point

Further evidence of the strong work submitted this year on behalf of brands earning a place on the Midas Brand Ranking Report can be seen in the number of agencies whose award-winning work also earned them a spot on this year's Midas Report, annual rankings of the best financial agencies.

To learn more about the 2014 Midas Brand Report here.

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