Advertisment

History TV18 welcomes magic

The show, 'Don't Trust Andrew Mayne', was launched on January 8 and will be telecast every Thursday at 9 PM

author-image
BestMediaInfo Bureau
New Update
History TV18 welcomes magic

History TV18 welcomes magic

The show, 'Don't Trust Andrew Mayne', was launched on January 8 and will be telecast every Thursday at 9 PM

BestMediaInfo Bureau | Delhi | January 9, 2015

andrew-mayneHistory TV18 brings the magic series, 'Don't Trust Andrew Mayne'. The show went on air from January 8 and will air every Thursday at 9 PM. The series will showcase the magician Andrew Mayne, who is known for his illusions.

Every episode will showcase one larger than life illusion and five smaller illusion tricks.  Explosions, disappearing cars and sleight-of-hand can be seen in the show. Mayne is on a mission to help people teach a lesson to those who have wronged them.

Sangeetha Aiyer Sangeetha Aiyer

Sangeetha Aiyer, VP and Head Marketing, A+E Networks, TV18 JV, commented, “The premise of the show is different from that of other magic shows. Mayne uses his comically antagonistic sense of humour to create an arsenal of illusions to help people get even with a friend or family member who has done them wrong. Despite Mayne's politically-incorrect edge, he performs the greatest magic trick of all in each episode, he stays incredibly likeable and charming. The format and concept of the show is what sets it apart from those of other illusionists.”

Commenting on the time slot and target viewers of this show, Aiyer commented, “Our research has shown that magic shows work best on our channel during the 9 PM slot, since families can tune-in together, particularly in one-television households which are prevalent in India. The time slot has been tested with the launch of previous magic shows like Dynamo: Magician Impossible and the ratings also support this finding. The beauty of magic is that it is universal in its appeal, loved by kids and adults alike. Magic cuts across demographics. We have seen this is in the past with the success of various illusionists on our channel like Dynamo, Criss Angel, Cosentino, etc.”

“We believe Mayne will be able to work his magic and the show will be a big success for History TV18. Audiences will surely like their weekly dose of magic served with a dash of mischief,” she added.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment