CashKaro.com spreads some warmth in Delhi

The site has launched a campaign, #EkCashKaroEkChai, which urges people to shop on CashKaro to serve the needy a cup of hot tea to brave the cold

BestMediaInfo Bureau | Delhi | January 15, 2015

CashKaro.com, the cashback and coupons site, has launched #EkCashKaroEkChai campaign in an attempt to bring a smile on the faces of the less-privileged people of Delhi NCR who are braving the cold weather. The site has pledged to serve chai across Delhi NCR when anybody shops via CashKaro from January 14 to January 18. Made in-house, the campaign is being promoted on the brand's digital platforms.

The brand has neither asked for any donation nor applied any terms and conditions. One has to simply shop online via CashKaro platform between the said dates, on any of CashKaro's partner sites like Jabong, Snapdeal, Paytm, Amazon and Dominos, and a cup of 'garam chai' will be contributed in their names to the ­needy.

Students from various colleges like IIT (Delhi), St. Stephen's, Hindu, Hans Raj, Gargi and many more have volunteered to participate in this initiative. These student volunteers will be serving chai to the poor people across key areas like Delhi University (North and South Campus), Connaught Place, ITO, Gurgaon IFFCO Chowk and others, on all five days.

Rohan Bhargava

Rohan Bhargava, Co-founder, CashKaro.com, said, “CashKaro.com is always committed to the welfare of the society. People are hard-struck by the ruthless cold winds across northern India. These winter-related hardships incepted the idea of #EkCashKaroEkChai campaign, wherein we will be serving garam chai across Delhi NCR to the needy. A simple cup of chai in this cold weather will definitely put a smile on their faces and help to withstand the cold. We encourage users to participate in this cause and to share the joy with us.”

“Through this small act, we also want to inculcate a sense of social responsibility among organisations and institutions, aiming at the welfare of the society,” he added.

As part of CSR, CashKaro.com has partnered with more than 30 NGOs and charities like Cry, Milaap, Joy of Giving Foundation, Care, The Mind Foundation and Akshay Patra – CashKaro members have the option to donate some or all of their cashback to a charity of their choice.

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