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Amitava Sinha moves on from Rediffusion Y&R

Sinha was COO - East, North & South for the agency. JWT's Suman Varma has come on board to handle Delhi operations

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Amitava Sinha moves on from Rediffusion Y&R

Amitava Sinha moves on from Rediffusion Y&R

Sinha was COO - East, North & South for the agency. JWT's Suman Varma has come on board to handle Delhi operations

BestMediaInfo Bureau | Mumbai | January 22, 2015

Amitava-Sinha Amitava Sinha

Amitava Sinha, COO for East, North & South at Rediffusion Y&R, has quit the agency after a 12-year stint. It is understood that the agency is undergoing a restructuring to empower individual heads of operations in their respective regions.

In another development, Suman Varma has joined Delhi as the head of operations. She moves in from JWT India, where she was Vice President and Executive Business Director, and was leading the GSK and Hamdard accounts.

With Sinha's exit, Rediffusion Y&R's operations will be handled by Shuvadeep Nag and Hari Desikan for South, Sanju Menon for East and Varma in the North.

Dhunji S. Wadia Dhunji S. Wadia

Emphasising on the need for a streamlined operation at Rediffusion Y&R, Dhunji Wadia, president, Rediffusion Y&R added, "I thank Amitava for all that he's done for the agency, and wish him all the very best."

Commenting on Varma's appointment, he continued, "She brings the right mix of talent, experience and enthusiasm that we seek to inject into our talent pool.  Her strong leadership skills will enhance the quality of the work that we do for our clients and add value to their brands."

Suman Varma Suman Varma

On her new role, Varma said, "After a successful stint of 22 years with JWT and extensive associations with some of the most robust marketing companies, I am now seeking to leverage the depth and width of my experience in leading the Rediffusion-Y&R, Delhi team to greater success.  Leaving the comfort of JWT was a tough call, but the thought of joining Rediffusion-Y&R and teaming up with Dhunji was exciting.  I look forward to the new challenges ahead."

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