Zee Café calls out to its 'sinful' viewers

The channel is hosting an event to promote the 'Desperate Housewives' series which was launched with the theme 'Sin is In'

BestMediaInfo Bureau | Mumbai | December 2, 2014

Zee Café, in association with high-street label bebe, is hosting a special and exclusive event for the 'sinful' viewers of its popular series 'Desperate Housewives' on December 2, in Mumbai and December 5, in Delhi.

Zee Café announced the airing of all eight seasons of 'Desperate Housewives' during the festive season of Diwali. Post that, the channel has come up with innovative promotional ideas to engage with its target audience - the young, urban women. 'Sin Is In' being the central theme, the campaign declared that women have their little sins that they would like to indulge in and should be given the freedom to enjoy life as much as anyone else, without any guilt.

Speaking on the campaign, Sharlton Menezes, Head - Content & Marketing, Zee Café, said, “ZEEL believes in inducing certain uniqueness in its campaigns to target more and more viewers. While engaging with the viewers in the first task with 'Desperate Housewives', the 'Sin is In' campaign adds certain newness and edge, keeping all viewers well connected with the show.”

The call for entries was made online on www.sinisin.in. The website received over 2000 entries out of which the first 100 entries (per venue) registered were chosen for this high profile event.

The 'Sin Is In' event will be an elegant 'Wine and Cheese' affair loaded with fun activities, makeover booths, photo opportunities, special shopping discounts and party favours. The event will be attended by Bollywood and television actors.

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Info@BestMediaInfo.com