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Nestlé ties up with Magic Bus Foundation to create adolescent nutrition awareness

The partnership will enable Nestlé to reach out to 50,000 adolescents in a year, across metros, raising awareness about nutrition, health and wellness

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Nestlé ties up with Magic Bus Foundation to create adolescent nutrition awareness

Nestlé ties up with Magic Bus Foundation to create adolescent nutrition awareness

The partnership will enable Nestlé to reach out to 50,000 adolescents in a year, across metros, raising awareness about nutrition, health and wellness

BestMediaInfo Bureau | Delhi | December 19, 2014

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Nestlé India has signed an agreement with Magic Bus India Foundation, on December 17, 2014. This initiative is on the lines of the Nestlé Healthy Kids Global Programme that focusses on providing nutrition and health awareness to adolescents.

The programme will reach out to 50,000 students from the 10-17 years age group, through government schools. The cities, where the programme will be running for a year, include Delhi, Mumbai, Chennai, Bengaluru and Hyderabad. Magic Bus, which works on breaking the poverty cycle, one child at a time, will create a curriculum based on the Sports for Development (S4D) approach, imparting knowledge about nutrition and a healthy, active lifestyle.

Speaking on this occasion, Etienne Benet, Managing Director, Nestlé India, said, “Being a leading Nutrition, Health and Wellness (NHW) company, Nestlé India intends to enhance the quality of life by creating awareness regarding nutritional health. In line with the already operational Nestlé Healthy Kids Global Programme, we intend to reach out to adolescents across metros in India.”

“The partnership between Nestlé India and Magic Bus, will promote healthy eating habits amongst children in government schools, basis food availability and accessibility in cities,” he added.

Sanjay Khajuria, Senior Vice-president, Corporate Affairs, Nestlé India, said, “In India, we have done an assessment of nutritional needs in the community and want to create and raise awareness regarding good nutritional practices amongst children and adolescents. Through the Magic Bus partnership, Nestlé India will reach out to over 50,000 less-privileged children in five metros, within the span of a year.”

Pratik Kumar, CEO, Magic Bus India Foundation, added, “There is a strong synergy in the commitment towards better health and wellness of both the partners. Along with sensitising parents and teachers, this program will steer adolescent children in marginalised communities towards a life with better awareness and improved life skills, in the journey from childhood to livelihood.”

Talking about what the organisation does, he added, “The Magic Bus curriculum focusses on the domain areas of education, health and hygiene, gender, right to play and socio-emotional learning. Through the unique S4D approach and special interactive sessions, Magic Bus will ensure children and communities practise nutritious and healthy living, and are aware of several health schemes and benefits offered by the government.”

For the Nestlé Healthy Kids Programme, Magic Bus will create and customise its existing curriculum into three major buckets, with the objective of raising awareness on 'Nutrition and Health', 'Getting Active' and 'Hygiene and Sanitation' amongst children in government schools. It will identify and train youth mentors who will be responsible for implementing the sessions in these schools and train them to deliver the curriculum on the ground. The programme also intends to ensure that girls and boys get equal opportunities to play and learn. An awareness drive for gender sensitisation will form an integral part of the programme.

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