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My FM 3rd edition of 'Jiyo Dil Se Awards'

The radio network awards people who have made a positive difference in people's lives and contributed to the betterment of society

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My FM 3rd edition of 'Jiyo Dil Se Awards'

The radio network awards people who have made a positive difference in people's lives and contributed to the betterment of society

BestMediaInfo Bureau | Delhi | December 5, 2014

my-fmMy FM has announced the third edition of its 'Jiyo Dil Se Awards' to recognise and honour the unsung heroes of the society. Launched in 2012, these awards are for the common man for their contributions in bringing a positive difference in people's lives in various fields.

The call for entry has started across all the 17 stations and a microsite www.myfmindia.com/jiyodilseawards has been made from where people can download the nomination form and submit the entry with details at My FM offices. Individuals applying for the awards will be judged on various parameters like innovation in their initiatives, the impact they created, scalability and sustainability of the initiative and the challenges faced while executing the initiative.

There are nine award categories – education, environment conservation, health and sanitation, public service, art and culture, sports, women's welfare and empowerment, child care and development and social economic development.

The first two editions saw 18 winners each, and brought forth truly inspirational stories of how people have contributed to the betterment of the society. There has been a phenomenal response from listeners and they have come out to support their heroes who are as common as them, but doing something unique.

harrish-m-bhatia Harrish Bhatia

Harrish Bhatia, CEO, My FM, said, “The response we got in the earlier seasons was very encouraging and some really unique stories came forth. This year as well, we have set out to look for these unique stories from the common man. The stories that have come out have been such a revelation that it has convinced us to go to our markets with triple the gusto for our third edition. These winners are clear 'Jiyo Dil Se' personalities.”

Viplove Gupte, National Programming Head, My FM, added, “In the last two years, we have gone to the deep interiors of our state and have found people who are doing extra ordinary work for the betterment of society, and not out of any compulsion or any pressure, but out of their own will. These ordinary people are exemplary, their achievements are exemplary, their work is path-breaking, their dedication is worthy of admiration. We try to find heroes in these people. We try to find people whom the society can emulate and then we honour such heroes.”

A marketing campaign has been launched to promote the awards using print, radio, digital and press stories to reach out to the common man. The 'Jiyo Dil Se Awards' will be concluded with a ceremony which will see performances from artistes and participation of prominent personalities from various fields.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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