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Jack in the Box wins digital AOR for Allen Solly

This is the second mandate from the Aditya Birla Group after Louis Philippe which the agency has been handling for the last three years

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Jack in the Box wins digital AOR for Allen Solly

Jack in the Box wins digital AOR for Allen Solly

This is the second mandate from the Aditya Birla Group after Louis Philippe which the agency has been handling for the last three years

BestMediaInfo Bureau | Mumbai | December 3, 2014

Jack in the Box Worldwide

Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, announced yesterday that it has bagged the digital duties for Allen Solly, making it the second mandate from the Aditya Birla Group after Louis Philippe.

The mandate includes all digital duties including multi-platform content creation, content marketing, digital campaign creation, media planning and buying, social media, search engine optimization and analytics, search engine marketing, for Allen Solly and its associated sub-brands, Solly Jeans, Solly Sport and Allen Solly Junior.

Sooraj Bhatt, CEO, Allen Solly, said, "Allen Solly is excited to be partnering with Jack in the Box for our digital mandate after going through an ardent process of shortlisting the best agencies in the digital domain. We chose JITB for their superb editorial content creation abilities, creative supremacy and great credentials. We're looking forward to doing some great work together and taking Allen Solly to greater heights.”

Roopak Saluja Roopak Saluja

Roopak Saluja, Founder & CEO, The 120 Media Collective, commented, “There's no greater validation of the value we add to a client's business than to be awarded an additional mandate from the same company – we seem to be making a habit of it. After three years of running all things digital for Louis Philippe, it's a matter of great pride for Jack in the Box to be given responsibility for Allen Solly, thereby deepening our commitment to Madura Garments and the Aditya Birla Group.”

“Allen Solly is one of the most exciting brands in the fashion apparel category and I am very excited to win their digital and content mandate. Our clients at Allen Solly expect us to do some benchmark work in this category and we look forward to doing just that. What makes this win even sweeter is the fact that our work on Louis Philippe was one of the influencing factors in making the decision in our favour,” said Abhishek Razdan, Executive VP & National Business Head, Jack in the Box Worldwide.

Founded in 2009, Jack in the Box Worldwide, in its sixth year, has grown tremendously not only in sheer employee strength across both their Mumbai and Delhi offices, but also in terms of its integrated offering and its client roster of leading global and Indian brands from across sectors. A pioneer in content marketing and content platforms, the agency has its core deeply rooted in strategy and brand understanding.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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