GOSF: Google to launch Chromecast & Nexus 6 in India

Several new products were unveiled at the Great Online Shopping Festival, which is being held from December 10-12 to promote online shopping in India

BestMediaInfo Bureau | Delhi | December 10, 2014

Rajan Anandan, MD & VP Google India at the launch of Great Online Shopping Festival

Adding to the excitement around Great Online Shopping Festival (www.gosf.in), Google unveiled exclusive new products which will be launched as part of the three-day festival, starting today. Introduced with an objective to promote online shopping in India, GOSF has been embraced by leading brands and e-commerce players as a platform to engage buyers across all categories.

At a media preview held in Delhi, Google announced the launch of Google Chromecast in India. Chromecast will cost Rs 2,999 and will be available on snapdeal.com and select Airtel stores across India from today. To celebrate the launch, Airtel is offering Chromecast customers a range of subscription offers. Existing broadband users can access 60GB of data for three months when they purchase a Chromecast, while new customers can get the same, and zero activation fee for their new broadband service.

A streaming media device that plugs into any HDTV in your house, Chromecast makes it easy to watch music videos like Tu Meri from Bang Bang or the latest episodes of Big Boss on the big screen. With more than 35 percent of people accessing YouTube from mobile devices and large proportion switching between two to three devices everyday, Chromecast will help these mobile content lovers bridge the gap between their devices and their TV.

Vivek Jayaram, Product Manager, Chromecast at the launch of Great Online Shopping Festival

Fast and easy to setup, Chromecast tucks neatly away behind your TV and works with Android, iOS, Windows, Mac and ChromeOS devices.

The much-awaited Nexus 6 from Google and Motorola was also unveiled at the event and will be available to buyers on Google Play Store from today. The device will be available at Rs 43,999 for the 32GB version and at Rs 48,999 for the 64GB version. The Nexus 6 will be available in two colours – Midnight Blue and Cloud White.

Lenovo announced the launch of the new Yoga Tablet 2 Pro (Android). Designed for an elevated media experience, the Yoga Tablet 2 Pro's star feature is a built-in Pico projector. Coupled with a brilliant 33.78 cm QHD screen and powerful 8W sound system, the Tablet lets you turn inside walls into an instant TV or movie screen. The Yoga 2 Pro will be available for sale exclusively on Flipkart.com from today for Rs 49,490.

Speaking at the launch event, Rajan Anandan, Managing Director, Google India, said, “Consumer confidence to shop online is on the rise in India. Convenience, variety and availability of latest products across the country are driving the growth of online shopping in India. We started GOSF in 2012 with just 90 partners and in our third year, we have five times more partners participating in gosf.in, including many first-time partners like Big Bazaar, Lakme, Van Heusen and Asian Paints. In the last few weeks, over five million users have visited to gosf.in, and we are hopeful that many first-time buyers will find exciting offers in the Rs 299 corner. In addition to this, our preferred partner Aditya Birla Money MyUniverse is offering 299 worth of free shopping to 100,000 internet users at https://www.myuniverse.co.in/gosf.”

Joining the festival for the first time, Asian Paints unveiled an exclusive wall decal to celebrate the 1,000-week celebration of the iconic film 'Dilwale Dulhania Le Jaayenge'. Asian Paints and YRF joined hands to create limited-edition wall decals, which are easy-to-apply wall-stickers, featuring small iconic elements of the film.

India's premier, multi-designer fashion retail site, www.perniaspopupshop.com also unveiled its exclusive collection from foremost designers like Anupamaa Dayal, Anita Dongre, Amrapali, Gaurav Gupta, Lovetobag, Namrata Joshipura, Outhouse, Payal Singhal, Pernia Qureshi, Ridhi Mehra and Sonali Gupta at the gosf.in exclusive preview. All these latest designer wear will be available to shoppers from midnight of December 10, when gosf.in will begin. Buyers will be able to get these exclusive designer wear at a discount of flat 20% across dresses, skirts, scarves, and various other accessories.

Van Heusen, in association with Trendin, the official online store, showcased its special collection called the 'Stellar Collection' which will be launched during gosf.in. The collection features five exclusive dresses specifically designed for someone who wants to feel like a star. An assortment of ace pieces put together in fine silhouettes and best of the fabrics, the collection embodies the spirit of evening wear for celebrating a stellar night.

Taking the lead in selling real estate projects online, Tata Housing Development Company announced the launch of an exclusive ultra-luxury project, 'The Cascades'. 'The Cascades' situated in Bengaluru are exclusive row houses built on the hill top and are designed to promote wholesome wellness, through well-lit, airy projects set amidst lush greenery. In addition to this, the company also unveiled lifestyle apartments in Boisar, near Mumbai. These apartments starting at INR 16 lakhs would be exclusively available during Gosf.in (December 10-12). Interested customers can express their interest to book by paying Rs 20,000 online. It would also offer special one-day price for homes across Ahmedabad, Pune, Chennai and Bengaluru, starting at Rs 32 lakhs.

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