Design juries for 53rd Annual D&AD Professional Awards announced

Chiara Ferrari, Lisa Desforges and David Pearson among those selected to lead design juries; new Wood and Graphite Pencils to be awarded for the first time; entry deadline closes on February 18, 2015

BestMediaInfo Bureau | Delhi | December 5, 2014

D&AD has confirmed its design juries for the 53rd edition of its Professional Awards. Entries for the awards are now open. The eligibility period for the 2015 Awards has been extended to include work that ran from January 1, 2014 through to February 28, 2015.

In keeping with tradition, the D&AD Awards will be judged by some of the international creative communities' highest profile members. They include:

• Chiara Ferrari, Interior Designer at Chiara Ferrari Studio (Spatial Design)
• Daljit Singh, Executive Creative Director at Happiness (Digital Design)
• David Pearson, Design Director at David Pearson Design (Book Design)
• Eike Konig, Owner/Creative Director at Hort (Graphic Design)
• Harriet Devoy, Creative Director at Apple Europe (Branding)
• Leigh Chandler, Design Director at Vault49 (Crafts for Design)
• Lisa Desforges, Copywriter and Creative Strategist (Writing for Design)
• Matt Willey, Designer (Magazine & Newspaper Design)
• Morten Warren, Founder & CEO at Native Design (Product Design)
• Natalie Chung, Creative Director at Pearlfisher (Packaging Design)

In addition, Kate Stanners, Creative Partner at Saatchi & Saatchi London, will lead this year's Radio Advertising jury, while Steve Vranakis, Executive Creative Director at Google Creative Labs, will head up the White Pencil – Creativity for Good category.

In total, 39 new judges have been confirmed for the 2015 Professional Awards across the 25 categories.

Category changes in 2015

A number of category and sub-category updates have been made in response to the evolving creative landscape.

A new category has been introduced for Branded Film Content & Entertainment. First appearing in 2011 as a sub-category, TV, film, online and documentaries will now be judged by a standalone jury, in addition to a new tactical sub-category.

Meanwhile, the White Pencil – Creativity for Good award has proved a resounding success at the D&AD Professional Awards. To encourage more entries from big businesses, the category now distinguishes between work for NGOs and brands across both advertising & marketing communications and design. Service Innovation is another new addition, introduced to recognise service products that seek to build brands and businesses by doing good.

To celebrate those pushing the boundaries of technology, innovation sub-categories have been added to Packaging Design, Product Design and Radio Advertising. Innovation in media is also recognised through the revamped Integrated & Innovative Media category.

TV & Cinema Advertising category is renamed to Film Advertising and features a new Tactical sub-category for film advertising. There is a new sub-category Casting for Film Advertising introduced within Film Advertising Crafts. Lastly, following its successful re-addition at the 2014 Awards, there are two new sub-categories introduced within Music Videos – Direction and Production Design.

Tim Lindsay, Chief Executive at D&AD, commented, “The role of creativity and the value of design in our society has never been greater. Whether as vehicle for social change, enriching quality of life or finding the means to do well by doing good, we've seen some truly impressive innovation from across the advertising and design industries in recent years as boundaries are pushed and limits tested. After a remarkable 2014, we're all looking forward to seeing what 2015 brings in the field of creative excellence.”

Full information on categories, pricing and dates can be found at http://www.dandad.org/enter

D&AD only awards work of the highest standard, meaning that the quantity of top Awards given fluctuates year on year. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only the very best work receives a covered D&AD Pencil.

Judges award work at four levels:

• Wood Pencil (formerly In Book): Our equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual.
• Graphite Pencil (formerly Nomination): Our equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core.
• Yellow Pencil: The iconic D&AD Yellow Pencil, awarded only to the most outstanding work that achieves true creative excellence.
• White Pencil: Awarded to Yellow Pencil-worthy work that demonstrates the power to affect real and positive change in the world through creative thinking.
• Black Pencil: The ultimate creative accolade, reserved for work that is ground- breaking in its field. Only a handful of Black Pencils are awarded each year, if any.

All awarded work appears in the D&AD Annual, released annually in September and is available to purchase exclusively through D&AD.

Work entered into the 2015 D&AD Awards must have been commercially released between 1 January 2014 and 28 February 2015 and been produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by February 18, 2015. The Awards cost from just £85 to enter this year. Freelancers and sole traders that are members of D&AD are eligible to receive a 20% discount.

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