JWT, McCann Worldgroup ads in The Gunn Report's 'The Art of Illustration'
A compilation of 50 award-winning print ads ranks JWT Mumbai's Levi's Slim Figure ads at No. 17 and MWG's Mark Twain/Oscar Wilde/William Shakespeare ads at No. 35
BestMediaInfo Bureau | Delhi | November 21, 2014
The Gunn Report has released a compilation of 50 award-winning print campaigns from 21 different countries spanning 15 years that showcase the very best of illustration.
From India, JWT Mumbai's Levi's Slim Figure ad ranked at No. 17 while McCann Worldgroup's Mark Twain/Oscar Wilde/William Shakespeare ads for Penguin Books figured at No. 35.
In the past, illustration was the norm. Advertising art in the 1880's consisted mostly of engravings of products in black and white on wood. By 1900 advances in photo-engraving and printing made full-colour art feasible and advertising as an art form blossomed. Now 90% of ads use photography, therefore the use Illustration is already a way to be different or intrusive.
But, illustration, when used appropriately, becomes more than just an executional option. It becomes intrinsic to the creative idea. It can make comical ideas even funnier. It can make scary messages even scarier. It can make fantasy more fantastic.
Legendary UK Art Director Neil Dawson who has penned a foreword for The Art of Illustration, says, "This selection of work uses illustration not for its own sake but because it is exactly the right medium and style for the message and brand. These ideas simply wouldn't work with photography."
He added, "Particular favourites of mine are Guinness Extra Cold (they're funny and actually feel cold); the graphic simplicity and power of Chrysler Jeep; and also the upside down posters for Merrydown - the same principle in each, but every single one so different from the last, and every one a work of art."
Dawson, together with his long-time creative partner Clive Pickering, recently set up their own creative agency, Dawson Pickering. Prior to that, Dawson founded BETC London where he was responsible for work such as Cockburn's 'Pronounce Responsibly', Bacardi's 'Untameable' and Cow & Gate's 'Feed Their Personalities'. As Global Creative Director at DDB on the Philips account, Dawson won back to back Cannes Grand Prix for Carousel and Parallel Lines. On Volkswagen he (and Clive) created 'Wedding' for VW Surprisingly Ordinary Prices. This was the Gunn Report's most awarded print ad in the world for over a decade.
The list of 50 award-winning print ads featured in The Gunn Report's 'The Art of Illustration':
THE ART OF ILLUSTRATION | |||||
# | ADVERTISER / PRODUCT | TITLE | AGENCY | COUNTRY | YEAR |
1 | Emi Music Piracy Awareness | Fingers/Heart/Vocal Chords | TBWA\Paris | France | 2006 |
2 | East Timor Tourism | Chickens/Nuns/Turtle | Ogilvy & Mather, Singapore | Singapore | 2007 |
3 | Perrier | Melting Car/Beach/Nightclub | Ogilvy, Paris | France | 2011/10 |
4 | New York Times | Map/Newspaper/Skyline | Bozell, New York | USA | 2002 |
5 | Stabilo Boss Highlighter | Dulcinea/Marie Antoinette | Prolam Y&R, Santiago | Chile | 2012 |
6 | Havaianas | Chameleon/Colour Blind/Rainbow | AlmapBBDO, Sao Paulo | Brazil | 2003 |
7 | Staedler Mars Lumograph Pencil | The Ultimate Pencil… Old Man | Dentsu, Tokyo | Japan | 2013 |
8 | Pictionary | Jet Fighter/T-Rex/Wrestler | Ogilvy & Mather, Kuala Lumpur | Malaysia | 2011 |
9 | Dove Real Beauty Sketches | Florence/Jenise/Kela | Ogilvy & Mather, Sao Paulo | Brazil | 2013 |
10 | Cinemaxx Movie Theatres | Dumbbell/Hand Basin/Icicle | Jung von Matt, Hamburg | Germany | 2000 |
11 | Breast Cancer Foundation | Bad Hair Day/Big Bottom/Pimple | DDB Singapore | Singapore | 2011 |
12 | Metro Trains/Dumb Ways To Die | Bear. Helmet. Toast. | McCann, Melbourne | Australia | 2013 |
13 | Sunlight Detergent | Cow/Lamb/Pig | Lowe & Partners, Bangkok | Thailand | 2013 |
14 | Museum Of Childhood | Museum of Childhood 1-3 | AMV.BBDO, London | United Kingdom | 2013 |
15 | Volkswagen Polo/Protection | Fighters/Shells/Species | BMP DDB, London | United Kingdom | 1999 |
16 | Tide Coldwater | Cruise Ship/Empire State Building/Wrigley Field | Saatchi & Saatchi, New York | USA | 2007 |
17 | Levi's Slim Jeans | Slim Figure - 1-3 | JWT, Mumbai | India | 2006 |
18 | Colsubsido Book Exchange | Harry Potter and Troy/Snow White and Sherlock Holmes | Lowe SSP3, Bogota | Colombia | 2012 |
19 | Chrysler Jeep | Bushman & Eskimo/Husky & Camel/Mountain Goat & Crocodile | BBDO/Proximity, Kuala Lumpur | Malaysia | 2009 |
20 | Epa School Of Art & Design | Dogs/Nails/Red Dots | AlmapBBDO, Sao Paulo | Brazil | 2011 |
21 | World Wildlife Fund | Crocodile/Shark/Tree | JWT Singapore | Singapore | 2010 |
22 | Veja Magazine | Bin Laden/Bush/Saddam | AlmapBBDO, Sao Paulo | Brazil | 2004 |
23 | Masp Museum Sao Paulo/Guided Tours Comics | Modigliani/Renoir/Van Gogh | DDB, Sao Paulo | Brazil | 2013 |
24 | Merrydown Cider | Fiona Hewitt/Greg Clarke/Paul Davis | Campbell Doyle Dye, London | United Kingdom | 2004 |
25 | Ponds Pore Strips | Face | Ogilvy & Mather, Mexico City | Mexico | 2000 |
26 | Samsonite Suitcases | Safety On Board | TBWA, Brussels | Belgium | 2000 |
27 | Sony Playstation 2 | Kamasutra | TBWA\Paris | France | 2004 |
28 | Medicos Sin Fronteras | Where's Wally Earthquake/Where's Wally Flood | McCann Erickson, Madrid | Spain | 2003 |
29 | Shire Skin Cancer Clinic | Burnadette Before/Burnadette After | Colenso BBDO, Auckland | New Zealand | 2002 |
30 | Misereor Charity War Orphans | Chechnya/Iraq/Somalia | Kolle Rebbe Werbeagentur, Hamburg | Germany | 2007 |
31 | Adidas Football | Sky Comic | TBWA\Hakuhodo, Tokyo | Japan | 2011 |
32 | Fundacao Eyecare | Braille/Fireworks/Sex | AlmapBBDO, Sao Paulo | Brazil | 2004 |
33 | Health Promotion Board/Anti-Smoking | Depression/Impotency/Teeth | JWT Singapore | Singapore | 2004 |
34 | Marmite Squeezy | Bull Fighting/France/Jose Mourinho | DDB London | United Kingdom | 2007 |
35 | Penguin Books | Mark Twain/Oscar Wilde/William Shakespeare | McCann Worldgroup, Mumbai | India | 2013 |
36 | Guinness Extra Cold | Iceberg/Lolly/Nipple | Abbott Mead Vickers BBDO, London | United Kingdom | 2000 |
37 | The Economist | Plugs | BBDO, New York | USA | 2010 |
38 | Dhl Couriers | Truck | Jung von Matt, Berlin | Germany | 2005 |
39 | Greenpeace | Trees | JWT, Makati City | Philippines | 2006 |
40 | Coca-Cola | #Cokehands | Ogilvy & Mather, Shanghai | China | 2012 |
41 | 42below Vodka | Bareback/Flight Attendant/Transvestite | Saatchi & Saatchi, New York | USA | 2007 |
42 | Mtv Safe Sex | Backseat/Bush/Toilet | Grey Worldwide, Dusseldorf | Germany | 2012 |
43 | Aids Awareness | Charlie The Trouser Snake/Sex Map | Goodby Silverstein & Partners, San Francisco | USA | 2011 |
44 | Tulipan Condoms "Conejos' Campaign | Futbol/Lake/Volley | Young & Rubicam, Buenos Aires | Argentina | 2007 |
45 | Comedy Central | Logo-Maid/Logo-Pinata/Logo-Shower | Grey, Buenos Aires | Argentina | 2013 |
46 | Anglican Welfare Council/Mentally Ill | Chaplin/Churchill/Newton | Ogilvy & Mather, Singapore | Singapore | 2006 |
47 | Cepf/China Environment Protection Foundation | Automobile Pollution/Global Warming/Industrial Pollution | JWT Shanghai | China | 2009 |
48 | Ben & Jerry's Ice Cream | Hugs/Purple Caterpillar/Whale Cow | Ogilvy & Mather, Singapore | Singapore | 2010 |
49 | Thai Spca Pet Adoption | Couch/Sticks/Walkies | Saatchi & Saatchi, Singapore | Singapore | 2008 |
50 | Zurich Chamber Orchestra | Goosebumps/Heartbeat/Teardrop | Euro RSCG, Zurich | Switzerland | 2010 |
JWT Mumbai's Levi's Slim Figure ads:
MWG's Mark Twain/Oscar Wilde/William Shakespeare ads: