GEC Watch: Star Plus breaches 600-mn mark again; SAB TV retains No. 4 position

All the major Hindi GECs witnessed growth in their viewership in Week 44. Among the smaller GECs, Big Magic stayed ahead of Zindagi and Sony Pal

Aahiri Ghosh Dastidar | Delhi | November 6, 2014

Star Plus gained maximum viewership in Week 44 of TAM 2014 and breached the 600-million mark substantially recording 655 GTVM. There was no change in the pecking order.

According to data sourced from TAM subscribers for Week 44 of TAM 2014 (October 25 – October 30) for CS 4+, HSM markets, Star Plus strengthened its leadership position followed by Colors at No. 2 and Zee TV at No. 3. SAB TV, Life OK and Sony were at No. 4, No. 5 and No. 6, respectively.

Star Plus recorded a gross viewership of 655 GTVM with a relative share of 25.87% (last week 595 GTVM and 25.59% of relative share).

Colors came in with a gross viewership of 457 GTVM with a relative share of 18.05% (last week 432 GTVM and 18.58% of relative share).

At No. 3, Zee TV recorded a gross viewership of 405 GTVM with 16.00% relative share (last week 394 GTVM and 16.95% relative share).

SAB TV added gross viewership of 307 GTVM with 12.12% relative share. (Last week 287 GTVM and 12.34% of relative share).

Life OK was at No. 5 with a gross viewership of 305 GTVM. The channel had a relative share of 12.05% (last week 257 TVM and 11.05% of relative share).

Sony recorded viewership of 285 GTVM with a relative share of 11.26% (last week 248 GTVM and 10.67% of relative share).

Big Magic recorded viewership of 56 GTVM with a relative share of 2.21% (last week 59 GTVM and relative share 2.54%)

Sony Pal fetched 31 GTVM with a relative share of 1.22% (last week 26 GTVM and 1.12% of relative share).

Zindagi too witnessed a growth in viewership and recorded 31 GTVM with a relative share of 1.22% (last week 27 GTVM and 1.16% of relative share).

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal and Zindagi.)

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