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FCB Ulka appoints Anushree Ghosh as Strategic Head-Digital

Ghosh moves in from SapientNitro where she led the Strategy function

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FCB Ulka appoints Anushree Ghosh as Strategic Head-Digital

FCB Ulka appoints Anushree Ghosh as Strategic Head-Digital

Ghosh moves in from SapientNitro where she led the Strategy function

BestMediaInfo Bureau | Mumbai | November 27, 2014

Anushree-Ghosh Anushree Ghosh

FCB Ulka Digital has appointed Anushree Ghosh as Strategic Head - Digital. She comes in from SapientNitro, where she was leading the Strategy function. Ghosh has worked on a gamut of brands such as Nestle, eBay, ITC, GSK Horlicks and MTV, among others, in her previous stints.

Ghosh has expertise in decoding the digital consumer behaviour with over 12 years of varied experience. She brings with her deep knowledge of Digital Strategy and Brand Management, which ensures deep consumer understanding and engagement.

Commenting on her appointment, Satish Ramachandran, Senior Vice-president, FCB Ulka Interactive, said, “We have had a great year, we have won quite a few large new business, we have won over 14 prestigious awards. We have been consistently investing in talent and technology to ensure we are ahead of the curve. Anushree's experience will take FCB Ulka Digital to greater heights.”

On her new role, Ghosh said, “FCB Ulka Digital has some great accounts and has been doing clutter-breaking work. They have consistently won awards over the last two years from IAMAI, afaqs, Indian Digital Media Awards, DMAi, etc. I feel proud to join a talented team of digital mavens and look forward to adding powerful and impactful insights.”

FCB Ulka Digital's clientele includes names such as Amul, TCS, Tata Chemicals, Abbott Healthcare, Wipro, ITC, Bausch & Lomb, Nerolac, ICICI Bank, World Vision and Tata Housing, to name a few.

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