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Big FM promotes Honda Amaze's Longest Drive campaign

Creats buzz about the 'Honda Amaze Longest Drive Through Amazing India'

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Big FM promotes Honda Amaze's Longest Drive campaign

Big FM promotes Honda Amaze's Longest Drive campaign

Big FM mobilised its 30 stations to connect Honda fans to dealers, and created buzz about the 'Honda Amaze Longest Drive Through Amazing India'

BestMediaInfo Bureau | Mumbai | November 18, 2014

Honda-Amaze-Guinness-World-Records

92.7 Big FM supported Honda's 'Honda Amaze Longest Drive Through Amazing India' campaign by amplifying it across 30 stations within its network. The campaign kick-started on September 15 and culminated on November 9, achieving the Guinness World Record for registering as the longest journey by a car in a single country.

It was supported by all-encompassing on-ground activities and on-air promotions across the 30 stations of Big FM. The radio station connected with Honda fans and dealers to create buzz about their power campaign. The brief received from the client saw Big FM's Solutions and Sales teams come together to explore options that would deliver effective results for the campaign. Ensuring out-of-the-box thinking and excellence in execution, the team put together a national plan with elements that ensured maximum buzz and talk-ability around the innovative campaign.

The radio station went all out from inviting dealers into the studio to interacting with the RJs, hosting live shows from across Honda showrooms, interacting with customers through interesting games and also collecting feedback. Speaking on the occasion, Hironori Kanayama, President & CEO of Honda Cars India, said, “We are happy to announce that Honda Cars India has added yet another milestone to its journey by entering the Guinness World Records for the longest journey by car in a single country.”

He further added, “The drive through various terrains is testimony to the durability, quality and reliability of Honda Amaze. These qualities have found their way into the Indian market and the car has garnered excellent response from the customers.”

Speaking of the partnership, Ashwin Padmanabhan, Business Head, 92.7 Big FM, stated, It is our endeavour to offer audiences with clutter-breaking and highly engaging content, while offering our partners the best solutions through the effective use of the powerful medium of radio. Having worked with Honda in the past, we have a long-standing association since they understand the power of radio. We are happy to have exclusively partnered with them on yet another exceptional campaign of driving through amazing India and further into the Guinness World Records.”

Big FM has, in the past, worked closely with Honda for an initiative titled 'Voice of Honda Brio', which saw participants taking a test drive, post which they were given the opportunity to share their reviews on the radio network. This was accompanied with interesting segments like 'Express your love for Brio' and 'Brio Love ka Time Check'.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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