Created by McCann Erickson, the three films showcase the variety of bags in the VIP portfolio and their features with the help of a catchy soundtrack
BestMediaInfo Bureau | Mumbai | October 22, 2014
Click on the image to watch the TVC.
VIP Industries has relaunched its campaign 'Life Leke Chal' with the onset of the festive season. McCann Erickson has conceptualised the campaign to highlight the special features of VIP bags.
Three films have been released as part of this campaign, each TVC highlighting three different bags with their unique features, from sturdy and durable bags, Teflon-coated anti-stain and water-resistant bags to the lightest bags in the VIP portfolio. The lightweight range starts from 1.9 kg and has been designed for the new age traveller, keeping in mind latest airline restrictions.
Prasoon Joshi
Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer India, McCann Erickson, said, “VIP is an iconic Indian brand which resides in the hearts of people. The entire team has kept this in mind while developing 'Life Leke Chal'. I am happy that this communication has showcased the VIP product range beautifully and people are humming the breezy music.”
Sudip Ghose
Commenting on the campaign, Sudip Ghose, VP - Marketing, VIP Industries, said, “Following the surge in sales and the immense positive feedback we got post the 'Life Leke Chal' campaign launched earlier this year, we decided to relaunch the campaign just before the onset of the festive season. With so many brands vying for the consumers' attention during this period, we are confident that this highly addictive jingle will help us stand out and retain the customers' attention.”
The campaign is being promoted across multiple platforms like TV, social media, cinema and is being broadcasted on leading radio stations across metros like – Mumbai, Delhi, Kolkata, Chennai and Bengaluru. Making the campaign more interactive, the brand is running live contests on social media and radio. The TVC was also promoted during the release of the Bollywood movie 'Bang Bang', in over 600 screens across the country.
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