LinTeractive to manage online business of Woodland

The partnership comes on the back of Woodland's close association with Karishma Lintas, a creative agency of the group, which has been handling the brand for over two decades

BestMediaInfo Bureau | Mumbai | October 13, 2014

LinTeractive, the digital division of Lowe Lintas + Partners, has been awarded the Woodland business. The new partnership comes on the back of Woodland's close association with Karishma Lintas, a creative agency of the group (Lowe Lintas + Partners), which has been handling the brand's creative mandate for over two decades.

Woodland is a leading Indian lifestyle brand, operating successfully in the footwear, apparels and accessories domain. With the digital expertise that would be offered by the agency, Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience.

Harkirat Singh

Harkirat Singh, Managing Director, Woodland, said, “We're glad to have LinTeractive as our digital partner. We were impressed with the strategic solutions they came up with, that would help us in our ambition to be seen as a leading player in the online space. We're confident of charting out a bullish growth trajectory, across our verticals, on the back of the expertise and solutions that would be offered to us by the digital agency.”

As part of the association, LinTeractive will be handling online community management, web development, content development and media duties for Woodland.

Vikas Mehta

Talking about the role that would be essayed by the agency, Vikas Mehta, Chief Marketing Officer, Lowe Lintas + Partners and Executive Director, LinTeractive, said, “Woodland is one of the few Indian brands that have successfully built a strong lifestyle stature for itself, especially among youth. You can't build a youth brand today without innovating on digital platforms, and our agency is very excited to enter Woodland's timeline. We believe the enormous experience of Karishma Lintas, coupled with LinTeractive's domain expertise, should create some compelling brand stories, online and offline.”

As part of the growth graph, Woodland currently has 300+ company-owned exclusive Woodland stores across various cities in India that are growing at a healthy rate of 25 to 30 per cent. The brand also has a presence in more than 3,000 plus multi?brand outlets in a number of countries. With the new partner-agency, the focus will be to get consumers to experience the brand on a more profound level.

Sumanta Ganguly

Sumanta Ganguly, Senior Vice-president, LinTeractive, said, “We focus on working in collaboration with the client in providing a strategic roadmap for their brands in the digital space. The attempt is to provide services ranging from e-mailers to building experiential assets or manage paid and owned media, specific to the defined roadmap life-stage requirement, rather than a basket-of-services approach.”

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