Colors launches 'Hauslon Ki Ud?nn' viewer engagement campaign

The campaign seeks to engage with viewers and generate awareness on the issue of bonded labour prevalent in India even today

BestMediaInfo Bureau | Mumbai | October 22, 2014

Colors has launched a new campaign titled 'Hauslon Ki Ud?nn' to engage with its viewers and generate awareness on the issue of bonded labour which is prevalent in India even today. 'Ud?nn', the channel's newest property has created a stir across the nation, captivating the hearts of viewers with its gripping storyline and endearing content. The affable character of seven year old Chakor, portrayed on screen by Spandan Chaturvedi, has pulled at the heartstrings of viewers, leading to a steady growth in the show's popularity, week after week.

Reaching out to its viewers across various cities, with this interactive campaign Colors aims to go beyond building social awareness and focus on inspiring young minds to understand the value of freedom by expressing their ideas through art. The campaign will culminate into a special Children's Day episode of 'Ud?nn', which will air on November 14, 2014.

The 'Hauslon Ki Ud?nn' campaign will be implemented over two phases. The first leg will be flagged off through an on-air contest wherein children between 7 to 14 years of age will be invited to paint their understanding of freedom and send in their respective entries. The on-air campaign will be extended to on-ground, through a School Contact Program which will be spread across Uttar Pradesh, Maharashtra, Gujarat and Madhya Pradesh, covering more than 29 cities including metros like New Delhi. During the course of the on-ground leg, special vignettes from 'Ud?nn' depicting various aspects of Chakor's journey will be showcased before children to be used as inspiration to paint and present their interpretation of freedom.

Sapangeet Rajwant

Sapangeet Rajwant, Head, Marketing, Colors, said, “As a socially responsible broadcaster, this campaign is a step towards creating awareness and also engaging with our audiences on ground. While Chakor has captivated viewers with her innocence, we look forward to making her an inspiration to many more kids by giving them a chance to let their imagination soar though this activity. With the help of both on-air as well as off-air mediums, we'll try and reach out to as many towns as possible to put a smile on the faces of little children, and give them an opportunity to feature in this special episode of 'Ud?nn'.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com