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SapientNitro strengthens its leadership team

The company has appointed Rohitash Srivastava as Director - Marketing & Brand Strategy and Abhishake Das as Director - Creative

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SapientNitro strengthens its leadership team

SapientNitro strengthens its leadership team

The company has appointed Rohitash Srivastava as Director - Marketing & Brand Strategy and Abhishake Das as Director - Creative

BestMediaInfo Bureau | Delhi | September 18, 2014

Rohitash-Srivastava-and-Abhishake-Das Rohitash Srivastava and Abhishake Das

SapientNitro, part of Sapient, has made two senior appointments to its local leadership team. Rohitash Srivastava has been roped in as Director - Marketing & Brand Strategy and Abhishake Das as Director - Creative.

“We are thrilled to announce the addition of Rohitash and Abhishake to our growing team,” said Rajdeep Endow, Managing Director, SapientNitro, India. “Both bring great thought leadership, experience and demonstrated track record, and will empower SapientNitro to better serve the growing client demand for truly integrated creative and technology services," he added.

Srivastava brings with him a decade of experience as a brand strategist and consumer expert and comes to SapientNitro from Future Group's ideation and cultural insights cell, Future Ideas. He has played a key role in creating memorable work on brands like Thums Up, Stayfree, Saffola, Maaza, Limca, Union Bank and Uninor Telecom. In the past, he has worked with agencies such as McCann, Leo Burnett and DDB, amongst others.

“SapientNitro's unique vision and integrated capabilities make it the agency that is best positioned to deliver the services a client needs, to engage the always-on consumer,” said Srivastava. “It is redefining the agency landscape in India, and I look forward to being a part of the change-makers,” he added.

Das comes on board with more than a decade of experience across traditional and digital agencies in India. He is an early adopter of digital in India and moves to SapientNitro from Whyness Worldwide. In the past, he has headed creative teams and set up the digital disciplines at Tribal DDB, McCann Erickson and BBH, among others. He has to his credit more than 50 awards, both regional and global. Some of the brands he has handled are Volkswagen, Red Bull, McDonalds, Adidas, Nestle, Web18, Honda SEIL and Mondelez.

“I've always believed that an idea, unless successfully realised, is useless. At SapientNitro, there is a passion for breaking boundaries where creativity and technology meet, and for taking great ideas to fruition. I'm incredibly excited to contribute to this vision and help expand our presence in India,” Das said.

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