Max2 stirs up a digital 'movement' to support good movies

The channel's campaign, spread over Facebook and Twitter, urges movie watchers to join the cause by using the hashtags #BringBackGoodMovies and #IsupportGoodMovies

BestMediaInfo Bureau | Mumbai | September 10, 2014

Max2, the second Hindi movie channel from the Multi Screen Media (MSM) stable, has launched a digital campaign #isupportgoodmovies. With a differentiated brand positioning of 'Jab dekho tab naya', the channel believes in keeping the spirit of timeless, good movies, alive. The digital campaign movement is an effort to celebrate the magic of iconic films.

The objective of the campaign was not only to appeal to the needs of the discerning Indian audience who appreciates rich Indian cinema, but to inspire newer audiences to recognise, appreciate and admire what went into creating them as well. The campaign on Twitter and Facebook has garnered support from not only savvy social media influencers, but a good fan following who wanted to see iconic films brought back to life on television screens.

As part of the digital movement, tweets were exchanged to stoke the need using the hashtag #BringBackGoodMovies, which turned into a huge sensation on Twitter. To sustain the buzz around this campaign, the conversation transitioned to #IsupportGoodMovies, which became a trending topic on Twitter. With almost 6000 mentions (between #BringBackGoodMovies and #ISupportGoodMovies), the movement gained new followers on Twitter in just a span of six days. A dynamic cover photo app, which showcases pictures of the good movie supporters has added momentum to this movement. It got people talking about movies like never before, ushering the need to see great cinema.

Vaishali Sharma

Vaishali Sharma, VP, Marketing, Max2, said, “There are several people on social media platforms who love and cherish iconic films and our digital campaign brings together like-minded individuals with a common love for such timeless cinema. We wanted to establish that emotional connect with our viewers and our campaign helps people to profess their love for movies in the digital space.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com