Kyoorius Designyatra kicks off with Digiyatra

The opening day of the three-day event in Goa was dedicated to digital and how storytelling is a powerful tool in brand-building

BestMediaInfo Bureau | Mumbai | September 12, 2014

The second edition of IAA Kyoorius Digiyatra brought together some of the world's most influential experts to showcase the future of digital, breaking conventions and defying boundaries to explore this year's theme, 'What If'.

Patrick Burgoyne, Editor of Creative Review, and this year's moderator, started the day with his usual wit and energy. The full day of talks began with Gaston Legorburu, Executive Director & Worldwide Chief Creative Officer, SapientNitro, talking about storytelling and how companies need to create worlds instead of creating ads. Christian Etter, Founder of Etter Studio, explored new avenues of being social online, with his collaborative game 'Drei' where players are encouraged to build basic structures, working together. He shared insights about how brands can use gamification to connect with audiences.

During the MIT Media Lab session, Dhairya Dand and Deepak Jagdish wowed audiences with their explorations in digital technology – asking people to rethink their perceptions of smart devices and new ways to interpret their own lives through data visualisation. Content strategist Elizabeth McGuane highlighted ways to structure a company's story and make digital more human.

A common thread throughout the day was storytelling and how brands need to find ways to create meaningful connections with their audiences online.

Tim Malbon, Founding Partner of Made by Many, asked several relevant 'What If” questions while at the same time giving an overview of the current state of digital and what to look forward to in the future.

Maria Eriksson of Hyper Island closed the day, highlighting the four fundamental pillars of digital – people, companies, learning and change. She emphasised the need to develop a culture in which change is accepted and celebrated.

The audience of 1,500 professionals and students were exposed to a variety of perspectives. One of the themes that emerged was how storytelling is a powerful tool for companies to connect with their consumers, and speakers offered multiple approaches for brands to create interactive and emotional digital experiences. MIT Media Lab's Deepak Jagdish and Dhairya Dand revealed their radical experiments with technology and data visualisation.

IAA Kyoorius Digiyatra will be followed by Kyoorius Designyatra and Kyoorius Design Awards to be hosted today and tomorrow.

Rajesh Kejriwal

Rajesh Kejriwal, Founder CEO of Kyoorius, commented, “Now in its second year, IAA Kyoorius Digiyatra has been a great success once again. There were a lot of interesting insights and discussions throughout the day about how to humanize digital, and thinking beyond social media. We are looking forward to the next two days of Kyoorius Designyatra and pushing people to think beyond clichés and to give shape to new ideas.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com