GEC Watch: Quiet opening for new shows on Colors and Life OK

'Shastri Sisters' on Colors opens at 1.9 TVM while 'Laut Aao Trisha' on Life OK opens at 2.2 TVM. 'Yudh' on Sony drops to 0.8 TVM in its second week

BestMediaInfo Bureau | Delhi | August 1, 2014

Week 30 of TAM 2014 saw two new weekday shows launch on Colors and Life OK. 'Shastri Sisters 'on Colors opened at 2.6 TVM and averaged at 1.9 TVM. 'Laut Aao Trisha' on Life OK opened at 2.5 TVM and averaged at 2.2 TVM.

Sony's latest mega fiction show featuring Amitabh Bachchan, 'Yudh', dropped to 0.8 TVM in its second week. The show had opened at an average rating of 1.4 TVM last week.

Colors' latest weekend offering, 'The Anupam Kher Show', was steady with 2.3 TVM in its third week.

According to TVT data sourced from TAM subscribers for Week 30 of TAM 2014 (July 20 – July 26) CS 4+, HSM markets, Star Plus led fiction programming in weekdays with six slots in the top 10. Zee TV and SAB held three and one slot, respectively.

Colors' 'Comedy Nights with Kapil' remained at the top of weekend chart followed by 'Jhalak Dikhhla Ja'.

Weekday toppers (all data in TVM, 000000's)

Diya Aur Baati Hum on Star Plus continued to lead the weekday programming with an average viewership of 10.4 TVM (last week 10.5 TVM).

Star Plus' epic series, Mahabharat, held its No. 2 position in the second consecutive week. The show garnered 9.3 TVM this week (last week 9.4 TVM).

Jodha Akbar on Zee TV too held its No. 3 position with an average viewership of 8.6 TVM (last week 9.3 TVM).

Star Plus' Yeh Rishta Kya Kehlata Hai was at No. 4 despite a drop in viewership this week. The show recorded an average viewership of 8 TVM (last week 8.3 TVM).

Star Plus' Saathiya two witnessed drop in its viewership but the show retained the No. 5 position. It fetched an average viewership of 7.4 TVM (last week 8).

Kumkum Bhagya on Zee TV grew further and strengthened its position at No. 6. The show garnered an average viewership of 7.4 TVM this week (last week 6.6 TVM).

Yeh Hai Mohabbatein on Star Plus jumped one position to No. 7. The show recorded an average viewership of 6.7 TVM (last week 6.4 TVM).

SAB's Taarak Mehta ka Ooltah Chashma slipped one position to No. 8 with an average viewership of 6.6 TVM (last week 7.2 TVM).

Qubool Hai on Zee TV climbed one position to No. 9 with an average viewership of 6.3 TVM (last week 5.7).

Veera on Star Plus too added more viewers this week but slipped one position to No. 10. The show recorded an average viewership of 6 TVM (last week 5.8 TVM).

Weekend toppers

Comedy Night with Kapil on Colors strengthened its leadership in weekend programming. The show fetched an average viewership of 7.2 TVM (last week 6.8).

Colors' celebrity dance reality show Jhalak Dikhhla Jaa dropped to 4.8 TVM (last week 5.6).

Sony's crime series, CID, fetched 4.2 TVM against last week's 3.7 TVM.

India's Best Cine Star Ki Khoj on Zee TV grew to 2.7 TVM (last week 2.3).

Colors' latest weekend offering, 'The Anupam Kher Show', fetched 2.3 TVM in its third week  (last week 2.4 TVM).

Sony's Entertainment Ke Liye Kuchh Bhi Karega fetched an average viewership of 2.2 TVM (last week 2.2).

Shapath on Life OK fetched 2.1 TVM (last week 2.4).

Sony's second crime show, Crime Patrol, garnered 1.8 TVM (last week 1.8).

Hatim on Life OK dropped to 1.7 TVM against last week's 2.2 TVM.

Also read:GEC Watch: Colors adds maximum viewership; bounces back to No. 3

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

Info@BestMediaInfo.com

Info@BestMediaInfo.com