DDB Dubai to drive Porsche's regional business

The agency was selected after an extensive four-month- long creative and marketing agency review

BestMediaInfo Bureau | Delhi | August 21, 2014

Porsche Middle East and Africa FZE, a wholly-owned subsidiary of Dr. Ing. H.c. F. Porsche AG, Stuttgart, has selected DDB Dubai as its marketing support agency for its regional business. The mandate was awarded to the agency after an extensive four-month long creative and marketing agency review.

The review was done on parameters such as organizational fit, regional operational knowledge, motor industry experience and infrastructure. It was led by representatives from Porsche's regional lead office in Dubai, which formed a Review Committee, comprising Marketing, After Sales, Sales and Network Development. Imad Kublawi, of IK Consult was the pitch consultant.

In addition to DDB, Porsche Middle East and Africa appointed RAPP/EVOKE MEA and PHD Dubai as its CRM and media agencies, respectively. The appointment is a collective win for the three Dubai-based Omnicom agencies.

Lee Newton, Marketing Director of Porsche Middle East and Africa FZE, commented, “We are absolutely delighted to welcome DDB, RAPP/EVOKE MEA and PHD Dubai onboard as our marketing support agencies. Working in collaboration with our in-house team, they will play an integral role in helping us deliver marketing campaigns that drive the continued growth and success of Porsche in the Middle East, Africa and India.”

Effective November 1, 2014, DDB Dubai, in partnership with PHD Dubai and RAPP/EVOKE MEA, will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office is responsible for.

Hubert Boulos

“We are very proud to have the opportunity to work for this iconic brand. We at DDB, along with RAPP/EVOKE MEA and PHD, will make sure that our contribution to the brand will match the highest standards it deserves”, said Hubert Boulos, CEO, DDB Middle East.

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