BC Web Wise wins digital AOR for Racold

The multi-agency pitch took place in May this year and the selection was announced last week by India's largest manufacturer and seller of water heaters

BestMediaInfo Bureau | Mumbai | August 25, 2014

The latest win in the fast growing portfolio of BC Web Wise is India's largest manufacturer and seller of water heaters, the Pune-headquartered Racold Thermo Ltd. The multi-agency pitch took place in May this year and last week Racold announced BC Web Wise as the winning agency on record (AOR).

Racold Thermo is a fully owned subsidiary of Ariston Thermo Group, Italy, one of the leading players worldwide in manufacturing and marketing of water and space heating products and their components.

Prashant Dhar, Head of Marketing at Racold, said, “We are delighted to have BC Web Wise as our digital partner. We have a firm belief that with their elaborate expertise in this field, BC Web Wise will add substantial value in engaging Racold effectively with the ever growing online TG.”

In January this year, BC Web Wise launched the `Steam a Doodle' app for Racold. This mobile engagement tool, available on both iOS and Android platforms, brought alive the fun aspect of doodling on a steamy glass during or after a hot shower.

Chaaya Baradhwaaj

Chaaya Baradhwaaj, Founder of BC Web Wise, commented, “It is very heartening to see newer brands and categories that have been very conservative in marketing otherwise, today realising the potential of digital ,and who are very eager to tap the new media opportunities. For us this is a great opportunity to build the brand online, and create engagement avenues not otherwise explored or thought of, and demonstrate the power of digital for Racold."

BC Web Wise is a full service digital agency and is recognised amongst the top 10 digital agencies in India. It is also amongst the very few independent agencies with a vast and reputed client portfolio including Hero MotoCorp, Hindustan Unilever, Pidilite Industries, ITC, Kokuyo Camlin, Godrej Consumer Products, Emami, IDFC, Zee Learning, Emami amongst several others.

Racold is the third Pune-based client signed up in 2014 by BC Web Wise. Earlier this year the agency was taken on board by the very highly reputed Gera Builders, as well as the renowned and loved Mother's Recipe brand.

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