Satyug Gold partners with Snapdeal

The campaign conceptualised by FCB Ulka tells viewers that till now we have always saved for jewellery, but with Satyug Gold, we will be able to save on jewellery

Sarmistha Neogy | Mumbai | July 30, 2014

Click on the image to watch the TVC.

E-commerce player Snapdeal has entered into an exclusive partnership with Satyug Gold to launch a range of jewellery collection, designed by Bollywood actor Shilpa Shetty. To announce this offering, a television campaign has been created by FCB Ulka and Essential Sorts and Media.

The TVC features Shetty telling viewers that they have always saved 'for' jewellery, but now they will be able to save 'on' jewellery, with Satyug Gold, which is being exclusively sold on Snapdeal.com. The ad also showcases some signature diamond gold jewellery designed by Shetty herself.

Commenting on the campaign, Anurag Bhalla, Creative Director, FCB Ulka, says, "This ad is based on the simple insight that we all save money to buy jewellery. So, we gave this thought a little spin to say that now we will be able to 'save money on jewellery' and what makes it possible is Satyug Gold's exclusive availability on snapdeal.com, a brand that is synonymous with saving for its customer."

The collection is available in 22k gold, 18k gold with diamonds and in silver with diamonds. With over 90 designs, the collection is priced at upwards of Rs 1,999. Apart from Snapdeal, the collection will be available at Satyug Gold stores in Mumbai, Pune, Ludhiana, Jaipur, Chandigarh and Ahmedabad.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Snapdeal

Creative agency: FCB Ulka

Creative Director: Anurag Bhalla

Producer/Director: Nazar Abbas

Associate Director: Pratik Gopa Bagchi

Director of Photography: Anil Singh

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