Phillip Capital OOH rides bullish market

The outdoor campaign 'Talk to Phillip' has been executed by Six Inches Communication across eight locations in Mumbai

BestMediaInfo Bureau | Mumbai | July 4, 2014

Phillip Capital, an integrated Asian financial house with global presence, has launched an innovative outdoor campaign, 'Talk to Phillip'. Like every time, the company has selected this medium as it has proved to be an effective marketing choice. The campaign has been executed by Six Inches Communication, and hoardings have been placed across eight locations in Mumbai.

The sites are Bandra Worli Sea Link, Haji Ali junction, Indiabulls flyover in Lower Parel, Mahalaxmi, opposite Race course, Mahim junction, Pedar Road, outside Jaslok hospital, Babulnath junction and before Atrai Mall in Worli.

The brief on which the agency worked was to establish Phillip Capital as a trusted financial partner when it comes to investment. The background of the campaign is that the current market today is very bullish and investors have a very positive attitude, and Phillip Capital on this occasion wants to connect with each of them. Therefore, the best possible way to connect and communicate this positivity was to show a bull in the visuals of the outdoor campaign. The Bull symbolises a rising market, and is characterised by optimism, investor confidence and the hope that strong results will continue. An interesting story was woven around this concept for the execution of the campaign.

Pravin Shah, Chief Creative and CEO, Six Inches Communication, said, “For a brand like Phillip Capital, observing the market closely and creating campaigns that reflect a trend has been a practice that we have always followed. This is another winning campaign for them. Our partnership with Phillip Capital has always resulted in innovative campaigns and this one shows true collaboration between our team and the client.”

Vineet Bhatnagar, Country Head, Phillip Capital, said, “Our latest campaign brings out the positivity in the market and also reflects investor confidence. Besides, it also showcases Phillip Capital as a trusted advisor for investors. Over the past two years, OOH medium has given good response and visibility to our brand. We chose outdoor as the medium, because the overall feel required a large format for it.”

The OOH:

Credits:

Agency: Six Inches Communication

Chief Creative officer: Pravin Shah

Sr. Creative Supervisor: Umesh Dattatray

Creative Director (Art): Reshma Basanakar

Account Manager: Padmini Maurya

Account Executive: Shraddha Shinde

Illustrator: Nilesh Naik

Info@BestMediaInfo.com

Info@BestMediaInfo.com