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Gionee Elife E7 creates strong engagement

The two campaigns – 'Bullet Time Photo Stations' & 'Light Bending Photo Booth Stations' – were designed and executed by Vibgyor Brand Services. It covered 30 malls across 20 cities

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Gionee Elife E7 creates strong engagement

Gionee Elife E7 creates strong engagement

The two campaigns – 'Bullet Time Photo Stations' & 'Light Bending Photo Booth Stations' – were designed and executed by Vibgyor Brand Services. It covered 30 malls across 20 cities

BestMediaInfo Bureau | Mumbai | July 1, 2014

Gionee-Elife-E7

A series of on-ground activities was arranged for Gionee Elife E7, the phone which boasts of great features, including a 16 megapixel camera. The two campaigns – 'Bullet Time Photo Stations' and 'Light Bending Photo Booth Stations' – were conceptualised and executed by Vibgyor Brand Services.

The campaign covered 30 malls across 20 different cities. The Bullet Time Stations had a rig fitted with 36 Gionee Elife E7 phones, which were triggered to go off at the same time and capture a shot. The result, which users could see, was a dramatic movement shot which captured its subject from a 360 degree freeze motion view. In this photo booth, people turned extremely creative and gave funny and filmy poses.

The 'Light Bending Photo Booth Stations' saw some doodle masterpieces. Using custom written software, images captured by the phone became the canvas and any light source, the paintbrush. The pictures and videos from both these campaigns were uploaded on the Gionee's Facebook page, leading to more than 8,500 likes.

“As a direct result of these campaigns, the Elife E7 has become one of the most sought after phones in its category. These activations have helped us reach to the consumers and trade partners like never-before,” explained Suraj Chaudhary, Gionee Mobiles.

“People have been getting very creative with their poses. We've seen mock chase sequences, a filmy punch in the face, hula-hooping in motion and several crazy antics in the rig. The time and effort that shoppers have been spending in thinking and perfecting their poses before getting clicked speaks about the engagement level this campaign has achieved,” explained Rahul Jain, Project Head, Vibgyor Brand Services.

The impact of these two campaigns has been quite strong. Not only have the Facebook likes increased, but also the enquiries on the website about the new phone.

“Inviting retailers to the activity resulted in immediate seeding of the product, ensuring ROI in terms of conversions and top of mind recall for both consumers and trade partners. Gionee could not have had a more powerful on-ground campaign,” said Chaudhary.

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Credits:

Agency: Vibgyor Brand Services

Project Head: Rahul Jain

Creative Head: Nihar Mudgal

Managing Director (Marketing): Dhruv Kalra

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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