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Brand Dialogue scores with Flipkart

Dutch agency creates innovative design for Flipkart's private label

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Brand Dialogue scores with Flipkart

Brand Dialogue scores with Flipkart

Dutch agency creates innovative design for Flipkart's private label

BestMediaInfo Bureau | Delhi | July 15, 2014

digiflip-pro

Yellow Dress Retail, part of the Brand Dialogue group, is continuing its winning streak in India. After receiving rave reviews for the Metro Cash & Carry, Brand Dialogue and Yellow Dress Retail have another winner on their hands with Flipkart's latest Digiflip Pro. The tablet is a first from Flipkart's private label stable and has received great reviews especially for its innovative brand and package design by Brand Dialogue's partner agency, Yellow Dress Retail.

Yellow Dress Retail's Marcel Gort said, “The package is 'the silent salesman' as packaging is the only real contact left with your customer apart from the site itself. Yellow Dress Retail provides branded packaging for all private labels under Flipkart and supports the brand in conceptualising and creating private labels in various key categories. This creative collaboration with Flipkart has begun with DigiFlip Pro and we are confident that this will support both the organizations in leaving a lost lasting impact.”

Brand Dialogue had joined hands with Flipkart late last year and the creative collaboration will continue. Speaking about the first combined project, Willem Woudenberg, Founder & CEO, Brand Dialogue, said, “Flipkart is a market leader in many ways. With Digiflip Pro, Flipkart has made sure it beats the herd for now. The look and feel of Digiflip Pro is linked to the Digiflip design in a way to show that it's a family. The use of the colour orange in both logo designs and the white background is simple yet premium, which is in line with the top A-brands but at the same time it does not lose its own charm.”

Pradeep Dodle, Director – Retail (Tablets), Flipkart, commented, “We launched our private label brand DigiFlip in mid-2012 and with DigiFlip pro, we are expanding our offerings. The tablet is in response to the growing demand for quality devices at great prices. To add to its appeal, we are working with the international design firm Yellow Dress Retail to provide simple yet upmarket packaging for the product.”

Giving its customers priority, Flipkart has priced this dual-SIM tablet, Digiflip Pro XT712, at an affordable Rs 9,999. Digiflip Pro comes backed with additional benefits, where buyers will get shopping benefits worth thousands by shopping from the Flipkart app on the tablet.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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