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Cannes Lions 2014: JWT secures only 2 Indian shortlists in Film Craft

JWT’s ‘Make every yard count’ film for Nike makes it to the shortlist in Editing and Sound Design sub-categories

BestMediaInfo Bureau | Delhi | June 20, 2014

Click on the image to watch Nike's 'Make every yard count' film.

Click on the image to watch Nike’s ‘Make every yard count’ film.

Among the final shortlists announced today at Cannes Lions 2014, JWT Bangalore has secured the only two shortlists for India in Film Craft category. The agency’s ‘Make every yard count’ film for Nike India has been shortlisted in Editing and Sound Design sub-categories for Film Craft Lions.

The film was also shortlisted for Film Lions yesterday.

There were a total of 41 entries sent from India in the Film Craft category this year. The Film Lions and Film Craft Lions will be awarded on the final night of the festival tomorrow.

For the record, JWT’s ‘Make every yard count’ campaign for Nike was awarded a Silver Lion and two Bronze Lions in Cyber category.

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