Sai Nagesh is CEO of Laqshya Advertising

He has also been given the responsibility of heading strategy for the group as Chief Strategy Officer

BestMediaInfo Bureau | Mumbai | May 22, 2014

Sai Nagesh

Laqshya Media Group has announced the appointment of advertising veteran Sai Nagesh as CEO for Laqshya Advertising. He has also been given the responsibility of heading strategy for the group as Chief Strategy Officer.

In a career spanning a quarter of a century, Sai Nagesh has sold advertising space for newspapers, helped launch television channels and worked with leading advertising agencies. He was also a part of the team that launched GroupM in India. His last assignment was as CMO for bedbathmore.com

Laqshya Advertising is the latest venture from the Laqshya Media Group and is being set up as a new-age ad agency to provide cutting-edge solutions through digital media as well as communication solutions that cut across the fast blurring lines between paid, owned and earned media.

The appointment comes at a time when Laqshya Media Group has diversified and expanded its services to include activations, event IPs and advertising.

Alok Jalan, Managing Director of Laqshya Media Group, said, “The kind of expertise and experience Sai brings to the table is immense and we are excited to have someone of his calibre on board with us. I am certain that Sai will offer valuable insights at a time like this when our company is exploring new opportunities and avenues for growth.”

Nagesh said, “Having been an intimate part of the digital ecosystem for the last couple of years, I have realised the awesome value addition that an agency with integrated offerings can deliver. Our solutions will be embedded in an omnichannel approach straddling all screens and will give our clients a 360 degree view of marketing and advertising campaigns (both digital and offline) as well as customer behaviour, lifecycles and lifetime value. I have known the Laqshya group for the last 15 years; this familiarity combined with their vast network and expertise is a huge advantage that we are starting off with.”

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