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Rammohan Sundaram joins ibibo as CEO of ad network business

ibibo Ads has recently forayed into the retargeting space which it aims to scale up

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Rammohan Sundaram joins ibibo as CEO of ad network business

Rammohan Sundaram joins ibibo as CEO of ad network business

ibibo Ads has recently forayed into the retargeting space which it aims to scale up

BestMediaInfo Bureau | Delhi | May 6, 2014

Rammohan Sundaram Rammohan Sundaram

Ibibo Group yesterday announced the appointment of Rammohan Sundaram as CEO for its advertising business, ibibo Ads, an affiliate network platform which has recently also forayed into the retargeting space. The retargeting product and the affiliate network platform are currently used by ibibo Group's internal e-commerce advertisers such as Goibibo.com and redBus.in.

Ashish Kashyap, Group CEO of ibibo, said, “All our internal e-commerce organisations have immensely benefited from the ibibo Ads platform.  We want to now expand our retargeting platform to external e-commerce players in the market. We are very excited to get Ram to partner with us on the ibibo Ads initiative. We believe that in Ram we have an entrepreneur and leader who understands the online advertising business well enough to scale it.”

Sundaram has been a serial entrepreneur with two initiatives in the recent past, one being the Founder of Network Play, which is now part of the Bertelsmann Group, which he sold in 2012, and more recently, Platform Play, which has been merged with SVG Media's Precision Match.

Sundaram commented, “I am excited about this opportunity given that I always wanted to build a platform that has potential to scale globally. I am extremely confident of building the best possible retargeting and behavioural targeting platform in the next couple of quarters. The team is talented and has built a great affiliate business and I am really looking forward to scale the platform.”

Sundaram has previously worked in leadership roles at Yahoo India, Tribal DDB, Madison Communications, Jobsahead.com (a Monster Worldwide company), Encore Events, Microland Group and Indian Express.

Info@BestMediaInfo.com

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