Maxus wins media mandate for Paytm

The media investment mandate will be managed by Maxus Delhi

BestMediaInfo Bureau | Mumbai | May 13, 2014

Maxus has won the media investment mandate for Paytm, India's largest mobile commerce platform. The business will be managed by Maxus Delhi.

Paytm started with mobile recharge and utility bill payments and today it offers a full marketplace to consumers on its mobile apps. Paytm has over 12 million registered users. In a short span of time, Paytm has scaled to more than 7 million orders per month.

Vijay Shekhar Sharma, Founder and CEO of Paytm, said, “Maxus has come on board to help us with our media investments and planning. What impressed us about the team at Maxus is their simple, effective and to the point approach with focus on a lot of new media vehicles and initiatives such as content, experiential etc. We look forward to working closely with the team.”

V Narayanan, General Manager, Maxus Delhi, said, “We are truly delighted with the win and look forward to creating a long-term partnership with Paytm and On97 Communication. Mobile commerce and marketing is the future, and Paytm is pioneering several products and services in the field. We currently envisage an integrated strategy using our global proprietary Relationship Media Framework to create a deeper engagement with targeted consumers using smart media solutions.”

Paytm is the consumer brand of India's leading mobile internet company One97 Communications. One97 investors include SAIF Partners, Intel Capital and SAP Ventures.

It may be recalled that last month Contract Advertising had won the creative duties for Paytm in a strongly contested multi-agency pitch.

Info@BestMediaInfo.com

Info@BestMediaInfo.com